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Solid Foundation, DNA

Agency Network: 
Published/Aired: 
November 2010
Description: 

Print advertisment created by OneWG, Brazil for Energia School, within the category: Education.

Without a solid foundation, knowledge doesn’t last. Study at Energia from Elementary to High School.

Advertising Agency: OneWg, Florianópolis, Brazil
Art Directors: André Sanches, Alejandro Jauge, Rodrigo Sardá
Copywriters: André Goeldner, Sandro Akira
Illustrator: Mano Pimentel

Comments (5)

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Guest's picture
Guest

Would've been better without the statues

Billoughsby's picture
Billoughsby
Activity Score 5144

The metaphor works. Very handsome art, btw.

That's it.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

This is terrific. you think you exist.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

shahidali's picture
shahidali
Activity Score 4069

Poor me. From the communication point of view, I'm baffled.
I see a few things symbolizing scientific progress is depicted through clouds. Why clouds? Possibly saying these knowledge evaporated (as suggested in the copy) due to lack of solid foundation. But the elements shown in the pics such as gene has already been discovered...
Someone says it symbolizes 'You think you exist'. Where did you think/get it?

shahid

zhangcuihaoyun's picture
zhangcuihaoyun
Activity Score 43

thinks

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