Energia School: Solid Foundation, DNA

Without a solid foundation, knowledge doesn’t last. Study at Energia from Elementary to High School.

Advertising Agency: OneWg, Florianópolis, Brazil
Art Directors: André Sanches, Alejandro Jauge, Rodrigo Sardá
Copywriters: André Goeldner, Sandro Akira
Illustrator: Mano Pimentel

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5 comments

Guest's picture
Guest

Would've been better without the statues

Billoughsby's picture
Billoughsby
5091 pencils

The metaphor works. Very handsome art, btw.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Anonymous Author's picture
Anonymous Author
1541 pencils

This is terrific. you think you exist.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

shahidali's picture
shahidali
4071 pencils

Poor me. From the communication point of view, I'm baffled.
I see a few things symbolizing scientific progress is depicted through clouds. Why clouds? Possibly saying these knowledge evaporated (as suggested in the copy) due to lack of solid foundation. But the elements shown in the pics such as gene has already been discovered...
Someone says it symbolizes 'You think you exist'. Where did you think/get it?

shahid

zhangcuihaoyun's picture
zhangcuihaoyun
43 pencils

thinks

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