Eneco and WWF, partners in sustainable energy and environmental conservation.
Advertising Agency: FHV/BBDO, Amsterdam, Netherlands
Art Director: Peter Hamelinck
Copywriter: Peggy van Neer
Photographer: Domic Davies
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33 Comments
This would persuade me to revert to clockwork. Here in the Netherlands, power cables have twin pins; to use one of these sockets I'd have to stab a panda in the eyes. Can we see some more of this campaign, and whether they've bypassed or capitalised upon this consideration? It's making a direct correlation between energy use and damage to the environment, which could be great if it's handled properly. Otherwise it's just turning us all into panda stabbers. Rating parked pending further info.
After reading just three of your comments on three different ads, I have become a fan of yours wit.You see things so differently.
And you call this creative?!?
And you call this a comment?!?
And you call this a reply?
and you call this another reply?
and you call this a...umm...i've got nothing
And you call a dictionary to call this a comedy call on anaphora?
Every kids in the world will get electrocuted!
http://newniceandfun.tumblr.com
sweet, clear and simple.
The only message I see here is "For every electric plug you put in a socket a baby panda will get eye-stabbed to death".
Tzuik. www.depression-guide.com? :-P
http://twitter.com/royschellekens
Hate advertising? Make better ads.
No message here. This is really bad and stupid.
I can't believe it's real agency.
beats most of this though http://www.behance.net/cmotan
:)
When you think about this - it makes no sense, though people will see a power socket and a Panda and will probably suppose it's about a more green environment. I think they do get the message but really down to a bare minimum.
http://jackmancer.com/
http://twitter.com/jackmancer/
really poor
Guys... don't think so literally. They're bringing to light the issues of animal conservation, climate change, and natural preservation, and linking those concepts to home energy use. They want you to realize that when you use resources (like electricity) there is an impact on the world around you. If you saw this ad a few times in magazines, newspapers, etc. then you would begin to recall it at home when you plugged things in.
They want to change behaviour, and this is the way to do it. It's easy to make an impact when someone is staring at your ad, it's much harder when they've put down the magazine and are doing something else around the home or office. Seems like some of you don't understand marketing and psychology as much as you seem to understand creative.
Guest, if they want to change behaviour they should be a mite more precise about what behaviour they want to change. Energy use marketed like this, from a psychological perspective, would be called the Milgram Experiment I believe, unless I'm mistaking your haughty rationale; or maybe it's a reverse Pavlovian linkage of pain and reward. Do enlighten me if I'm not understanding marketing and psychology as much as I seem to understand creative. I understand creative I think, well enough, and I've seen the childrens' aisles in 'home stores' where light switches are made friendly and while this is a power outlet made Marquis de Sade for an entirely unspecified destination of effort, I fail to see how painting a socket to prevent people using it is helping anything but the pockets of the agency mistaken in the belief in its creativity.
Guest, I'm guessing you were part of the team. It would be rare and honest and rarely honest if you registered and came to talk to us decloaked from your anonymity. I dearly want to see past the glaring errors and omissions of this campaign - a steering headline, a question, a charity, a point - to those noble claims of yours that it's 'bringing to light the issues of animal conservation... and linking those concepts to home energy use.' That clearly is not the point.
When people plug in, the plug stays in, unless they're vacuuming. People use remotes and switches and mice to power down. All this campaign is, is a pub lunch when someone said "Hey wouldn't it be great if it was *this* simple?" It's not. If it's such a fantastic idea in the Netherlands, where green energy considerations are understood pretty well and the culture is one of preservation since it recognises itself as a small country with limited resources and is, after all, made of a hefty proportion of land reclaimed from the sea; if it works here (I live in NL) because it's such a great concept, show me it working elsewhere. Show me how it works in the UK. Where they have 3-pin plugs. Show me how it's about "climate change, animal preservation" and not a 6-pint boozefest where someone pointed at a socket and said "Do you think the client would pay for eyes?"
Really!? Eneco and WWF partnering!? Every creative would die for that brief. Guess it's save to say i expected a hell of a lot more from FHV
http://twitter.com/royschellekens
Hate advertising? Make better ads.
hahaha and that from an art-director who's responsible for this???
http://www.adsneeze.com/electronics/bonduelle-prints
He's cooked.
That, from an art director using his own name, commenting like an adult on an agency effort, politely, Guest. As a copywriter, I have to say the visuals in the tangent you cross-linked to are fun and rich and accurately shadowed. And I'm sure if this was a thread about those ads we'd hear some honest feedback from the art director involved.
What was your point again exactly, Guest? I couldn't decode it through your nervous laughter.
Dear guest. Dear anonymous guest. Thank you for showing interest. Thank you for googling my name. Thank you for making the Bonduelle ads relevant again. Since these were made in 2006.
http://twitter.com/royschellekens
Hate advertising? Make better ads.
i wish i could see more of this campaign, i bet it would make things clearer.
I like the idea, it makes me look and makes me think. good job!
Dream needs to be big!
Good idea, but messy execution I think.
What hath God wrought
Simple enough to show the partnering plus there is copy to explain. Though i would have loved more insight into what that partnering promises but maybe that was not part of the brief. Anyway still does the job... shows partnering and thats that.
Thank god for common sense and I wish I had more. "Shows partnering and that's that" is the sanest thing I've read about this ad, my own spiels included.
Now if only the client could claim patent on the design of a power outlet and slap their logo on it this would make sense. As it stands, this shows a socket and a face with the implication that... you know what? I give up.
No, dont!!! what if... (Lets give a positive meaning to this!!!) what if the pretty panda face made you think you'd be stabbing it in the eye so you wouldnt use the socket so much?!! So, for every panda socket you dont "stab" is an actual panda (or whatever) you save by saving energy?! ...I dont know am just mumbling around, did any one got what i was trying to say????....
"Shows partnering and that's that" it's all it had to do, and does, therefore a good simple clear ad.
Cool visual to combine the two companies. I really like it and having to bear some of these comments has been painful - I won't panda to the silly comments...
Need to keep audience/target people in mind.