Eneco + WWF: Wall socket

Eneco and WWF, partners in sustainable energy and environmental conservation.

Advertising Agency: FHV/BBDO, Amsterdam, Netherlands
Art Director: Peter Hamelinck
Copywriter: Peggy van Neer
Photographer: Domic Davies

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33 comments

CuriousPencil's picture
CuriousPencil
4227 pencils

This would persuade me to revert to clockwork. Here in the Netherlands, power cables have twin pins; to use one of these sockets I'd have to stab a panda in the eyes. Can we see some more of this campaign, and whether they've bypassed or capitalised upon this consideration? It's making a direct correlation between energy use and damage to the environment, which could be great if it's handled properly. Otherwise it's just turning us all into panda stabbers. Rating parked pending further info.

sunalini's picture
sunalini
2 pencils

After reading just three of your comments on three different ads, I have become a fan of yours wit.You see things so differently.

cmotan's picture
cmotan
189 pencils

And you call this creative?!?

Guest's picture
Guest

And you call this a comment?!?

sloppy4's picture
sloppy4
1496 pencils

And you call this a reply?

Guest's picture
Guest

and you call this another reply?

Guest's picture
Guest

and you call this a...umm...i've got nothing

CuriousPencil's picture
CuriousPencil
4227 pencils

And you call a dictionary to call this a comedy call on anaphora?

New Nice and Fun's picture
New Nice and Fun
377 pencils

Every kids in the world will get electrocuted!

Guest's picture
Guest

sweet, clear and simple.

tzuik's picture
tzuik
104 pencils

The only message I see here is "For every electric plug you put in a socket a baby panda will get eye-stabbed to death".

royschellekens's picture
royschellekens
390 pencils

http://twitter.com/royschellekens

Hate advertising? Make better ads.

cmotan's picture
cmotan
189 pencils

No message here. This is really bad and stupid.
I can't believe it's real agency.

Guest's picture
Guest

beats most of this though http://www.behance.net/cmotan

cmotan's picture
cmotan
189 pencils

:)

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

When you think about this - it makes no sense, though people will see a power socket and a Panda and will probably suppose it's about a more green environment. I think they do get the message but really down to a bare minimum.

jga's picture
jga
6 pencils

really poor

Guest's picture
Guest

Guys... don't think so literally. They're bringing to light the issues of animal conservation, climate change, and natural preservation, and linking those concepts to home energy use. They want you to realize that when you use resources (like electricity) there is an impact on the world around you. If you saw this ad a few times in magazines, newspapers, etc. then you would begin to recall it at home when you plugged things in.

They want to change behaviour, and this is the way to do it. It's easy to make an impact when someone is staring at your ad, it's much harder when they've put down the magazine and are doing something else around the home or office. Seems like some of you don't understand marketing and psychology as much as you seem to understand creative.

CuriousPencil's picture
CuriousPencil
4227 pencils

Guest, if they want to change behaviour they should be a mite more precise about what behaviour they want to change. Energy use marketed like this, from a psychological perspective, would be called the Milgram Experiment I believe, unless I'm mistaking your haughty rationale; or maybe it's a reverse Pavlovian linkage of pain and reward. Do enlighten me if I'm not understanding marketing and psychology as much as I seem to understand creative. I understand creative I think, well enough, and I've seen the childrens' aisles in 'home stores' where light switches are made friendly and while this is a power outlet made Marquis de Sade for an entirely unspecified destination of effort, I fail to see how painting a socket to prevent people using it is helping anything but the pockets of the agency mistaken in the belief in its creativity.

Guest, I'm guessing you were part of the team. It would be rare and honest and rarely honest if you registered and came to talk to us decloaked from your anonymity. I dearly want to see past the glaring errors and omissions of this campaign - a steering headline, a question, a charity, a point - to those noble claims of yours that it's 'bringing to light the issues of animal conservation... and linking those concepts to home energy use.' That clearly is not the point.

When people plug in, the plug stays in, unless they're vacuuming. People use remotes and switches and mice to power down. All this campaign is, is a pub lunch when someone said "Hey wouldn't it be great if it was *this* simple?" It's not. If it's such a fantastic idea in the Netherlands, where green energy considerations are understood pretty well and the culture is one of preservation since it recognises itself as a small country with limited resources and is, after all, made of a hefty proportion of land reclaimed from the sea; if it works here (I live in NL) because it's such a great concept, show me it working elsewhere. Show me how it works in the UK. Where they have 3-pin plugs. Show me how it's about "climate change, animal preservation" and not a 6-pint boozefest where someone pointed at a socket and said "Do you think the client would pay for eyes?"

royschellekens's picture
royschellekens
390 pencils

Really!? Eneco and WWF partnering!? Every creative would die for that brief. Guess it's save to say i expected a hell of a lot more from FHV

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Guest's picture
Guest

hahaha and that from an art-director who's responsible for this???
http://www.adsneeze.com/electronics/bonduelle-prints

Guest's picture
Guest

He's cooked.

CuriousPencil's picture
CuriousPencil
4227 pencils

That, from an art director using his own name, commenting like an adult on an agency effort, politely, Guest. As a copywriter, I have to say the visuals in the tangent you cross-linked to are fun and rich and accurately shadowed. And I'm sure if this was a thread about those ads we'd hear some honest feedback from the art director involved.

What was your point again exactly, Guest? I couldn't decode it through your nervous laughter.

royschellekens's picture
royschellekens
390 pencils

Dear guest. Dear anonymous guest. Thank you for showing interest. Thank you for googling my name. Thank you for making the Bonduelle ads relevant again. Since these were made in 2006.

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Cheerriiee's picture
Cheerriiee
952 pencils

i wish i could see more of this campaign, i bet it would make things clearer.

Sushi lover's picture
Sushi lover
905 pencils

I like the idea, it makes me look and makes me think. good job!

Dream needs to be big!

morse's picture
morse
15659 pencils

Good idea, but messy execution I think.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Robwanali's picture
Robwanali
130 pencils

Simple enough to show the partnering plus there is copy to explain. Though i would have loved more insight into what that partnering promises but maybe that was not part of the brief. Anyway still does the job... shows partnering and thats that.

CuriousPencil's picture
CuriousPencil
4227 pencils

Thank god for common sense and I wish I had more. "Shows partnering and that's that" is the sanest thing I've read about this ad, my own spiels included.

Now if only the client could claim patent on the design of a power outlet and slap their logo on it this would make sense. As it stands, this shows a socket and a face with the implication that... you know what? I give up.

CUTIEPIE's picture
CUTIEPIE
347 pencils

No, dont!!! what if... (Lets give a positive meaning to this!!!) what if the pretty panda face made you think you'd be stabbing it in the eye so you wouldnt use the socket so much?!! So, for every panda socket you dont "stab" is an actual panda (or whatever) you save by saving energy?! ...I dont know am just mumbling around, did any one got what i was trying to say????....

Guest's picture
Guest

"Shows partnering and that's that" it's all it had to do, and does, therefore a good simple clear ad.

Guest's picture
Guest

Cool visual to combine the two companies. I really like it and having to bear some of these comments has been painful - I won't panda to the silly comments...

adrick's picture
adrick
10 pencils

Need to keep audience/target people in mind.

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