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Published/Aired: 
May 2010
Description: 

If you don't pick it up they will.

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapelton
Creative Director: Adam Weber
Art Director: Wihan Meerholz
Copywriter: Jared Osmond
Photographer: Chris Jordan
Senior Account Director: Bridget Langley
Account manager: Katiso Maarohanye

Comments (13)

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Highest Rated

Guest's picture
Guest

looks nice :)

capywriter's picture
capywriter
Activity Score 5509

Isn't this an old campaign? If not I've seen this idea in the exact same execution at least a year ago. It's good though!

Madland's picture
Madland
Activity Score 17

it seems to be a trend on this site to recycle old ideas and hope that no one notices...personally i don't get it at all... who is they? they will pick what? I can't figure out what is in the corpse of the bird.

Adaddicted's picture
Adaddicted
Activity Score 3435

...indeed from madland!

withalltherespects

Madland's picture
Madland
Activity Score 17

oh ok is it meant to be "pick up the trash or they will eat it" ??? maybe I am stupied but the copy is bad... because I first thought that the "picking up" part was "pick up the dead bird"

Adaddicted's picture
Adaddicted
Activity Score 3435

I afraid someone accidently entered in Advertising from the stock market... ;-)
...this is a great campaign!

withalltherespects

makelogobigger's picture
makelogobigger
Activity Score 470

DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE DONE to DEATH

Bang Bang's picture
Bang Bang
Activity Score 2

The copy is pretty simple to understand. "if you don't pick it up they will" Really not hard!
It says at the bottom that the image is unaltered, this makes the idea hard hitting and powerful. This campaign is great!

i_see_dead_clients - you got issues!

netei's picture
netei
Activity Score 215

this campaign is older than the internet... no votes.

fabiomarquesf's picture
fabiomarquesf
Activity Score 74

Maybe it's been done a zillion times, but it's never enough to remind us what we're doing to nature.

Guest's picture
Guest

Seriously - Silver Cannes!!! WTF!

Guest's picture
Guest

looks nice :)

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