Endangered Wildlife Trust: Lighter

If you don't pick it up they will.

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapelton
Creative Director: Adam Weber
Art Director: Wihan Meerholz
Copywriter: Jared Osmond
Photographer: Chris Jordan
Senior Account Director: Bridget Langley
Account manager: Katiso Maarohanye


makelogobigger's picture
417 pencils

did i see hear an echo? DONE DONE DONE DONE DONE DONE to death

STFU and Make the Logo BIGGER!

thedesignaddict's picture
5411 pencils

If you're gonna call out a rip-off, you had better provide a link. Otherwise, it's unfounded and meaningless.

mikeelrapido's picture
1929 pencils

This was done, but it's true..



capywriter's picture
5509 pencils
Hiperion's picture
3138 pencils


silvertongue's picture
555 pencils

Boring and unimaginative. The Ocean Defenders one has a far more compelling line and visual.

Billoughsby's picture
5124 pencils

Agreed those two you linked were better. More imagination in the concept, and more finesse required and obtained in the execution. The Endangered Wildlife Trust ad is suspect.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

JeffSimpson's picture
9 pencils

Who cares if it has been done. People need to be constantly reminded of what is happening to our oceans... It's funny how people shit on the ad and don't even pay attention to the cause.

"This is what is happening to baby Albatross chicks.
On this diet of human trash, every year tens of thousands of albatross chicks die on Midway from starvation, toxicity, and choking."

http://plasticporn.com/ for more info

Guest's picture

rule of thumb: nobody will care about it if it's not surprising anymore.
oh and... have you noticed jeff? this is an advertising website not a hippie ecologist one, ads are here for their concepts and execution, not for their cause. who cares about the cause of a beer if the ad is interesting?

Jakarta Jack's picture
Jakarta Jack

This won at Cannes??? Very disappointing!

adamr's picture
98 pencils

done, but this is little bit better

kondensofke's picture
336 pencils

even if it's been done before, there will never be too many ads that make one think about how we screw up every day:(

Guest's picture

Hey, if it work keep doing it! Some time we need this kinds of ad to keep remind us or our children what we do today will affect tomorrow.....

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