Fishing Boats

April 2013
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In the last 50 years we have devastated approximately 90% of large fish stocks in the world’s oceans. We have a small window of opportunity to save the last 10% before they are pushed to extinction. Halt the plunder of our seas – visit

Advertising Agency: Lowe, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Director: Dane Alexander
Intern Art Directors: Natasha Dobbs, Tammy Hart
Intern Copywriters: Lauren Rimmer, Phillip Black
Illustrator: Chris Eloff

Comments (17)

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Spanky's picture
4899 Activity Scores

The more you defend your own shitty work, the more you sound like an idiot. It's a little obvious when two brand new accounts get their panties in a bunch when someone criticizes their ad.

Whether you used one image or two, it looks goofy as hell. It's amateurish. But given that you are interns, that's to be expected.

Like I said, this is a tired, old idea. All you have to do is scroll down to see where someone posted the exact same concept. But again, you are interns, so I'll give you the benefit of the doubt and assume you've never seen another ad where someone made a bunch of little objects look like a school of fish.

I suggest you take off your diapers, put on your big boy pants and learn how to take criticism without getting your feelings hurt. Or else I think you'll find you chose the wrong business.