Enbridge: Jump

Have fun out there. But steer clear of our pipeline construction zones just to be safe. These rights-of-way may have invisible hazards that are dangerous for snowmobiles and riders. For
more information call 1-866-557-5576.

Advertising Agency: Karo Group, Calgary, Canada
Creative Director: Phil Copithorne
Art Director: Scott Shymko
Copywriter: Craig Reynolds
Photographer: Justen Lacoursiere
Digital Illustrator: Sheldon McLean

December 2008


phildesignart's picture
252 pencils

If these right-of-ways are dangerous then I feel we need to see what could happen. I honestly thought he jumped it once and was heading back for some more action. Nice thinking but doesn't elaborate on the danger enough.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

This reminds me of that full-page newspaper ad I saw a while ago with a skier launching off a fold.
Pretty similar image...

Crusty555's picture
51 pencils

Show only one crashed Snowmobile after a "big" jump.
And the lines in the snow have to be grey not blue, more realistic.

jackmoore257's picture
203 pencils

Been done before.

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