The campaign illustrates the power of an all-new haircut. The hairstylist “En Vogue” has many V.I.P. customers that consider a personal hairstyle as essential for one’s self-esteem and image. We made a single hair look like a decending graph which symbolizes a messed up V.I.P.’s life. The fact that the hair is cut off shows that even the worst social decline can have an end. And that it’s possible to start over thanks to a life-changing haircut.
Celebs on Creativity
Friends of the Clios Talk Inspiration, Innovation and ImpactRead More
The Fictional Ad World
7 Times TV Gave Us Ad Industry #CareerGoalsRead More
The Most Shazamed Ads of the Week: September 13-19Read More
Dieste’s Ciro Sarmiento Brings It Back to BasicsRead More