Gerard Depardieu

October 2013

The campaign illustrates the power of an all-new haircut. The hairstylist “En Vogue” has many V.I.P. customers that consider a personal hairstyle as essential for one’s self-esteem and image. We made a single hair look like a decending graph which symbolizes a messed up V.I.P.’s life. The fact that the hair is cut off shows that even the worst social decline can have an end. And that it’s possible to start over thanks to a life-changing haircut.

Print advertisment created by Havas, Switzerland for En Vogue, within the category: Professional Services.

Advertising Agency: Havas Worldwide, Zürich, Switzerland
Creative Director: Axel Eckstein
Art Director: Samuel Reichmuth
Copywriters: Eric Markowski, Florian Birkner
Illustrator / Photographer / CGI-Artist: Scheffold Vizner

Comments (5)

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BLACKPIXEL's picture
Activity Score 468

what is the idea?

kleenex's picture
Activity Score 48467

I agree...

They did choose the right people for the ad though,.

Andrew Bez's picture
Andrew Bez
Activity Score 338

that "cut" seems to mean "dead"

linneagudmundson's picture
Activity Score 279

was there really no way to illustrate this than.. to illustrate it?

Forgive the spelling, am swedish..

linneagudmundson's picture
Activity Score 279

when an ad needs a loong explanation..

Forgive the spelling, am swedish..

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