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Gerard Depardieu

Agency: 
Published/Aired: 
October 2013
Description: 

The campaign illustrates the power of an all-new haircut. The hairstylist “En Vogue” has many V.I.P. customers that consider a personal hairstyle as essential for one’s self-esteem and image. We made a single hair look like a decending graph which symbolizes a messed up V.I.P.’s life. The fact that the hair is cut off shows that even the worst social decline can have an end. And that it’s possible to start over thanks to a life-changing haircut.

Advertising Agency: Havas Worldwide, Zürich, Switzerland
Creative Director: Axel Eckstein
Art Director: Samuel Reichmuth
Copywriters: Eric Markowski, Florian Birkner
Illustrator / Photographer / CGI-Artist: Scheffold Vizner

Comments (5)

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Highest Rated

linneagudmundson's picture
linneagudmundson
Activity Score 279

was there really no way to illustrate this than.. to illustrate it?

Forgive the spelling, am swedish..

BLACKPIXEL's picture
BLACKPIXEL
Activity Score 468

what is the idea?

kleenex's picture
kleenex
Activity Score 43434

I agree...

They did choose the right people for the ad though,.

Andrew Bez's picture
Andrew Bez
Activity Score 338

that "cut" seems to mean "dead"

linneagudmundson's picture
linneagudmundson
Activity Score 279

was there really no way to illustrate this than.. to illustrate it?

Forgive the spelling, am swedish..

linneagudmundson's picture
linneagudmundson
Activity Score 279

when an ad needs a loong explanation..

Forgive the spelling, am swedish..

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