EMS Express: Roast chicken

Instant delivery

Advertising Agency: Strange Idea Ad, Beijing, China
Creative Director: Tif Chen
Art Directors: King Chen,Tony Li
Copywriter: Wendy Wang
Illustrator / Photographer: King Chen
Published: February 2011


TommyO's picture
1866 pencils

The other ads have an "Instant Delivery" feeling - a cake with still-burning candles, a not-melted ice-cream...
But this is a chicken! Where's the demonstreation of the "instant" here?

dollypoppin's picture
1423 pencils

That's what I'm wondering about as well....

"Nihil sub sole novum"

Wordnerd's picture
6658 pencils

maybe they used those, because every thing that works with this idea was done ;)

Prasad Weerasekara's picture
Prasad Weerasekara
646 pencils

I like this campaign...

fala fulani's picture
fala fulani
254 pencils

I like the campaign, the second layer of instant maybe a bit too much for the general population though, since they might think of food delivery services.

Alec K's picture
Alec K
43 pencils

Who mails a whole cooked chicken.

resul ay's picture
resul ay
78 pencils

I want to said... woow woow wow

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