Empire State Building

January 2007
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If everyone in New York City washed their laundry in cold water for just one day, the energy savings could be 5.7 million kWh. Enough to power every light in the Empire State Building for an entire month. Save loads of energy. Tide Coldwater.

Advertising Agency: Saatchi, New York, USA
Executive Creative Directors: Tony Granger, Jan Jacobs, Leo Premutico
Art Director: Mark Voehringer
Copywriter: Jake Benjamin
Designer: Kevin Li
Art Producer: Alli Taylor
CGI Animation: Saddington Baynes

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to give to building a scale


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