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Empire State Building

Published/Aired: 
January 2007
Description: 

If everyone in New York City washed their laundry in cold water for just one day, the energy savings could be 5.7 million kWh. Enough to power every light in the Empire State Building for an entire month. Save loads of energy. Tide Coldwater.

Advertising Agency: Saatchi, New York, USA
Executive Creative Directors: Tony Granger, Jan Jacobs, Leo Premutico
Art Director: Mark Voehringer
Copywriter: Jake Benjamin
Designer: Kevin Li
Art Producer: Alli Taylor
CGI Animation: Saddington Baynes

Comments (11)

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Highest Rated

Guest's picture
Guest

to give to building a scale

kc_brock's picture
kc_brock
Activity Score 703

unbelievable art direction. perfect execution.
it's great to see stuff like this for laundry detergent.

rd

ivan's picture
ivan

Great product too! Wish more companies were thinking this way.

act's picture
act
Activity Score 535

fresh strategy, idea, art direction. nice. this is the best one.

thinkFRESHdesign's picture
thinkFRESHdesign
Activity Score 242

beautiful art direction. ad copy is longish.

original doodles + creative sweat = thinkingfresh.ca

Luna Lovegood's picture
Luna Lovegood
Activity Score 12

Though it was longish, I think it was worth it ;)

jennywhx's picture
jennywhx
Activity Score 1142

yes, beautiful art direction.
but why don't take away the human figure.......

http://jennywhx.blogspot.com jwhx:Visionary

Guest's picture
Guest

to give to building a scale

drizae's picture
drizae
Activity Score 503

Though line is a little clunky, it's great thinking for laundry detergent. Cool!

Fail Harder.

walkingbuddha's picture
walkingbuddha
Activity Score 188

Very nice.

-------------
http://www.benpearce.net

kandi's picture
kandi
Activity Score 204

Great insight! Really brilliant strategy.

pindaro's picture
pindaro
Activity Score 524

niiiicie

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