Emmi caffélatte: Drink different, 1
Advertising Agency: Forchets, Italy
Creative Directors: Andrea Baccin, Pierfrancesco Jelmoni
Copywriter: Luca ‘Bazooka’ Bartoli
Art Directors: Marco d’Antonio, Andrea Vitali
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Comments
this feels awkward. why pretend to have something of the 'coolness' of alcohol drinks when the brand is sthing totally different...
why not?
I think that the promise made by some refreshments hoping to gain some of the coolness of RTDs is rather fake. You'll never drink a smoothie instead of your breezer... You get this coffee-milk thing for totally different reasons. I don't insist on the creative being bad, it's more of a dubious strategy thing... BTW do all ads in Italy come with a huge agency logo (even if this one's nice)?
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