Advertising Agency: Forchets, Italy
Creative Directors: Andrea Baccin, Pierfrancesco Jelmoni
Copywriter: Luca ‘Bazooka’ Bartoli
Art Directors: Marco d’Antonio, Andrea Vitali
Submitted by twelve_noon on Mon, 2007-07-16 04:51.
I think that the promise made by some refreshments hoping to gain some of the coolness of RTDs is rather fake. You'll never drink a smoothie instead of your breezer... You get this coffee-milk thing for totally different reasons. I don't insist on the creative being bad, it's more of a dubious strategy thing... BTW do all ads in Italy come with a huge agency logo (even if this one's nice)?
Comments
this feels awkward. why pretend to have something of the 'coolness' of alcohol drinks when the brand is sthing totally different...
why not?
I think that the promise made by some refreshments hoping to gain some of the coolness of RTDs is rather fake. You'll never drink a smoothie instead of your breezer... You get this coffee-milk thing for totally different reasons. I don't insist on the creative being bad, it's more of a dubious strategy thing... BTW do all ads in Italy come with a huge agency logo (even if this one's nice)?