Emmi caffélatte: Drink different, 1
Advertising Agency: Forchets, Italy
Creative Directors: Andrea Baccin, Pierfrancesco Jelmoni
Copywriter: Luca ‘Bazooka’ Bartoli
Art Directors: Marco d’Antonio, Andrea Vitali
Advertising Agency: Forchets, Italy
Creative Directors: Andrea Baccin, Pierfrancesco Jelmoni
Copywriter: Luca ‘Bazooka’ Bartoli
Art Directors: Marco d’Antonio, Andrea Vitali
Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more
On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!
Comments
this feels awkward. why pretend to have something of the 'coolness' of alcohol drinks when the brand is sthing totally different...
why not?
I think that the promise made by some refreshments hoping to gain some of the coolness of RTDs is rather fake. You'll never drink a smoothie instead of your breezer... You get this coffee-milk thing for totally different reasons. I don't insist on the creative being bad, it's more of a dubious strategy thing... BTW do all ads in Italy come with a huge agency logo (even if this one's nice)?
Post new comment