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Emmi caffélatte: Drink different, 1

Emmi caffélatte: Drink different, 1
Your rating: None Average: 6.5 (2 votes)

Advertising Agency: Forchets, Italy
Creative Directors: Andrea Baccin, Pierfrancesco Jelmoni
Copywriter: Luca ‘Bazooka’ Bartoli
Art Directors: Marco d’Antonio, Andrea Vitali

Comments

twelve_noon's picture 590 pencils
twelve_noon | Sun, 2007-07-15 04:14

this feels awkward. why pretend to have something of the 'coolness' of alcohol drinks when the brand is sthing totally different...

www.lucabartoli.info's picture 34 pencils
www.lucabartoli.info | Mon, 2007-07-16 03:59

why not?

twelve_noon's picture 590 pencils
twelve_noon | Mon, 2007-07-16 04:51

I think that the promise made by some refreshments hoping to gain some of the coolness of RTDs is rather fake. You'll never drink a smoothie instead of your breezer... You get this coffee-milk thing for totally different reasons. I don't insist on the creative being bad, it's more of a dubious strategy thing... BTW do all ads in Italy come with a huge agency logo (even if this one's nice)?

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