Emmi Caffèlatte: Cowffee
In Portugal coffee with milk is Café com leite. We’ve played with the words changing leite for latte, (milk in Italian and the name of the product). Similar words that permits the public to read coffee with latte and at the same time understand that we are meaning coffee with milk. This works disruptively funny in Portugal.
Advertising Agency: Adore Ativism, Lisbon, Portugal
Creative Director: Pedro Pires
Art Director: João Martins
Copywriter: Lúcio Abrunhosa
Illustrator: David Letras
Photographer: Heitor Estúdio Imagens
Post Production: Heitor Estúdio Imagens
Published: September 2007
10 Comments
Por que os portugueses tomam leite no supermercado?
Porque na caixinha diz: Abrir aqui.
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The Prozac Republic®
добро пожаловать и наслаждается!
The Prozac Republic®
Por que os portugueses só tem chulé no pé esquerdo? Porque as mães deles diziam: "Lava esse pé direito meu filho."
It look nice. But I still don't get the idea.
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I don't get the 'disruptively funny' part. This ad is forced and outdated. Im not saying that visual metaphors are out, but they have evolve to be more subtle and elegant. The postproduction work looks good though.
boooooooooo... booo!
why is it funny? i suppose because the machine inprint reminds of cow's udder :)
Coisa feia a inveja!
Axo piada pk qd digo em voz alta fico logo com sotaque do Porto.........Café com Latte...........lol
Udders, people. Uddddddddeeeeerrrrrrrrrsssssssssssssssssss!!!!!!!!!
done before
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