PRESENTSFashion

Emmapi: Kids on the move, 1

Emmapi doesn't ask them to pose.

In Italy all advertising campaigns for kids show them posing in a sad attitude, just like adults. Emmapi's clothes are comfortable and casual and go against the mainstream approach.

Advertising Agency: Tita, Milan, Italy
Creative Director: Giuseppe Mazza
Art Director: Annamaria Santoro
Copywriter: Sara Nissoli
Photographer: Piero Martinello
Account: Chiara Orlandi
Published: September 2012

3 comments

dsklan's picture
dsklan
1927 pencils

to dress them up like this is enough torture, even if they don't need to pose...

tazyboy's picture
tazyboy
777 pencils

What?

the pencil's picture
the pencil
235 pencils

yup, dont get the costume either

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