Emirates Environmental Group: Nylon bags

What goes around comes around. Keep the sea clean.

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Director / Copywriter: Rola Ghotmeh
Illustrator: Nabil Kamara
Photographer: Trevor Vaughan
Food Stylist: Gabby Atkinson
Published: February 2008

Related videos by Shutterstock

36 comments

Berlini89's picture
Berlini89
45 pencils

wow!
amazing! thumbs up!!!

wallcore3's picture
wallcore3
33 pencils

only the copy, the graphic is way different, bad argument

Davosk's picture
Davosk
4833 pencils

The only thing identical is the phrase which has been around alot longer than these ads.

andreis's picture
andreis
285 pencils

you dont have to be sorry for being ignorant and comparing apples to oranges, i'm sorry that you are one of those people who can't wait to write a "DONE!" comment...

--
cargocollective.com/andrei

Marcela Cáceres's picture
Marcela Cáceres
108 pencils

In my opinion this one is much better.

Vicomte's picture
Vicomte
287 pencils

simple and (fast) clean ;-)
Good job

bagusasik's picture
bagusasik
68 pencils

I like this one. Well done...

Peter66's picture
Peter66
717 pencils

stop sushi please!!!!!!

miette's picture
miette
9 pencils

it's maki duuuuuuh

miette's picture
miette
9 pencils

:)))))

yamaniouk's picture
yamaniouk
20 pencils

t'es la meilleuse..

catwalk's picture
catwalk
24 pencils

Yep... thats the way you do it! Great work !

Martin Mol

Alistair C.'s picture
Alistair C.
692 pencils

very good!

rebelscum's picture
rebelscum
2114 pencils

Exactly the same as a WWF Campaign done in Canada last year. I mean EXACTLY the same. Don't know if JWT did that one as well, but it's identical.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

Tripioso's picture
Tripioso
468 pencils

Excelente. Impactante!

Life's a Trip. Enjoy the Ride!

cullers's picture
cullers
332 pencils

I like this and the fish smothered in oil best, I think because the play on "around" where it's actually surrounding the rice and the fish respectively. What goes around comes around, and it is Actually around the items! I also LOVE the little "place your trash in proper receptacles" dude on the outside of the middle wrapper, very witty.
Lovely overall.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I like the fact that you used the word "around" four times in your comment. Just look around you, I think you're the only person who figured out the play on "around" in the ads. Genius!!!

Well, congratulations, team. Champagne all around!?

Pogi5's picture
Pogi5
253 pencils

Great! Really good awareness campaign!

Jetstream's picture
Jetstream
115 pencils

This is great, so hungry now ,)

Twinsen1201's picture
Twinsen1201
50 pencils

GREAT!

That´s the way I always saw shushi, YUCK!

mrtalented's picture
mrtalented
2175 pencils

looks like student work. sorry.

andreis's picture
andreis
285 pencils

really, i don't understand why people are keep saying "sorry". Who do you think you are? An advertising referee? god? do you think it's up to you if this ad will get any recognition or not? or even better - "sorry, but it's been done before", well, i dont want to ruin your life, but EVERYTHING HAS BEEN DONE BEFORE, so stop please...

--
cargocollective.com/andrei

phoamcor's picture
phoamcor
1284 pencils

Dubai's construction boom is nowhere near as huge as its fake ad boom.

EGGO's picture
EGGO
354 pencils

Uh oh...I don't know what to tell my friend that his idea is not original anymore. http://img362.imageshack.us/my.php?image=n43101780306123601581am3.jpg

You have to hate advertising in order to truly love it.

Davosk's picture
Davosk
4833 pencils

It's not exactly the same and it's been backed up by two others. The art direction here is 100 times better. I go for these.

fabio16's picture
fabio16
2 pencils

Nice

Vudu6's picture
Vudu6
81 pencils

I agree with Davosk... the art direction here is way better :)

Bye's picture
Bye
1468 pencils

Yeah, who cares the idea has been done before, right?
http://www.joelapompe.net/wp-content/uploads/2008/04/dirtysushi2001.jpg

Adaddicted's picture
Adaddicted
3435 pencils

As per Adcritic10-10, the campaign itself is recycled; even the copy. Late indeed!!!
But the Art Direction is simply wonderful...

withalltherespects

devkarthik's picture
devkarthik
409 pencils

cool stuff :)

jazarah's picture
jazarah
1262 pencils

i like it, and congrats to JWT on the agency of the year award at the Dubai Lynx, good job!

j4son's picture
j4son
266 pencils

NICE WORK

Saatchi Makak's picture
Saatchi Makak
248 pencils

Bad work

white_shadow's picture
white_shadow
108 pencils

this is just showing creativity

nothing to do with clean sea.

Guest's picture
Guest

waoo so cute

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments