Emirates Environmental Group: Nylon bags
What goes around comes around. Keep the sea clean.
Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Director / Copywriter: Rola Ghotmeh
Illustrator: Nabil Kamara
Photographer: Trevor Vaughan
Food Stylist: Gabby Atkinson
Published: February 2008
36 Comments
wow!
amazing! thumbs up!!!
Sorry guys, too late. Shortlist CANNES 2007. Same idea, IDENTICAL concept from Script in BRAZIL:
http://adsoftheworld.com/media/print/surfrider_foundation_brazil_green...
http://adsoftheworld.com/media/print/surfrider_foundation_brazil_garbage
http://adsoftheworld.com/media/print/surfrider_foundation_brazil_sewage
only the copy, the graphic is way different, bad argument
we are the champions my friends
The only thing identical is the phrase which has been around alot longer than these ads.
you dont have to be sorry for being ignorant and comparing apples to oranges, i'm sorry that you are one of those people who can't wait to write a "DONE!" comment...
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cargocollective.com/andrei
In my opinion this one is much better.
simple and (fast) clean ;-)
Good job
I like this one. Well done...
stop sushi please!!!!!!
it's maki duuuuuuh
:)))))
t'es la meilleuse..
Yep... thats the way you do it! Great work !
Martin Mol
very good!
Exactly the same as a WWF Campaign done in Canada last year. I mean EXACTLY the same. Don't know if JWT did that one as well, but it's identical.
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"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
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I have thousands of pencils and $1.50 so I'm off to Starbucks
Excelente. Impactante!
Life's a Trip. Enjoy the Ride!
I like this and the fish smothered in oil best, I think because the play on "around" where it's actually surrounding the rice and the fish respectively. What goes around comes around, and it is Actually around the items! I also LOVE the little "place your trash in proper receptacles" dude on the outside of the middle wrapper, very witty.
Lovely overall.
I like the fact that you used the word "around" four times in your comment. Just look around you, I think you're the only person who figured out the play on "around" in the ads. Genius!!!
Well, congratulations, team. Champagne all around!?
Great! Really good awareness campaign!
This is great, so hungry now ,)
GREAT!
That´s the way I always saw shushi, YUCK!
looks like student work. sorry.
really, i don't understand why people are keep saying "sorry". Who do you think you are? An advertising referee? god? do you think it's up to you if this ad will get any recognition or not? or even better - "sorry, but it's been done before", well, i dont want to ruin your life, but EVERYTHING HAS BEEN DONE BEFORE, so stop please...
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cargocollective.com/andrei
Dubai's construction boom is nowhere near as huge as its fake ad boom.
Uh oh...I don't know what to tell my friend that his idea is not original anymore. http://img362.imageshack.us/my.php?image=n43101780306123601581am3.jpg
You have to hate advertising in order to truly love it.
It's not exactly the same and it's been backed up by two others. The art direction here is 100 times better. I go for these.
Nice
I agree with Davosk... the art direction here is way better :)
Yeah, who cares the idea has been done before, right?
http://www.joelapompe.net/wp-content/uploads/2008/04/dirtysushi2001.jpg
As per Adcritic10-10, the campaign itself is recycled; even the copy. Late indeed!!!
But the Art Direction is simply wonderful...
withalltherespects
cool stuff :)
http://kk-portfolio.blogspot.com
i like it, and congrats to JWT on the agency of the year award at the Dubai Lynx, good job!
http://jazarah.net/blog/
NICE WORK
Bad work
this is just showing creativity
nothing to do with clean sea.
waoo so cute