Emirates Environmental Group: Crude oil

What goes around comes around. Keep the sea clean.

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Director / Copywriter: Rola Ghotmeh
Illustrators: Nabil Kamara, Ashish Vaze
Photographer: Trevor Vaughan
Food Stylist: Gabby Atkinson

February 2008


bagusasik's picture
68 pencils

How about if we change the garnish to garbage?

andreis's picture
285 pencils

really, i don't understand why people are keep saying "sorry". Who do you think you are? An advertising referee? god? do you think it's up to you if this ad will get any recognition or not? or even better - "sorry, but it's been done before", well, i dont want to ruin your life, but EVERYTHING HAS BEEN DONE BEFORE, so stop please...


scarfinati's picture
837 pencils

yeah if youre going to do it make the whole thing sea garbage

lawrencevon's picture
143 pencils

somehow i like the restraint that they just placed crude oil.

Pogi5's picture
253 pencils

Not as good as the sushi one but still gets the point across. Great campaign overall.

Tripioso's picture
470 pencils

I like this campaign a lot. Trash could be more disgusting than conscience trigger. It is clean, and shocking.

Life's a Trip. Enjoy the Ride!

ivan's picture

Wow! That's pretty close. I prefer the art on the Dubai one though.

untitledartwork's picture
33 pencils

the examples are nice that Krol zapalek gives. It is exactly the same concept. But than if you look to the context were the concept is presented in it's different and therefore original. Everything is done before:-(

I think this campaign is a good campaign because the image that you are looking at is tasteful and ready to eat and after good looking you will see the garbage. Let's say; this execution is much better than the examples.

Good work dubai!!

m í t i c o's picture
m í t i c o
676 pencils

Goog campaign !!

Viva Honduras !!!

Mr. R's picture
Mr. R
80 pencils

the dubai campaign is better. But good call Krol.

vidya.shankaran's picture
724 pencils

lovely work. .. You are not repulsed by the depictiion but still drives the message home...

devkarthik's picture
409 pencils

go dubai go!!!

ManchuChanchu's picture
701 pencils

Very good photography n art on this one

gienel's picture
339 pencils

dubai is much better great work guys

FlyingDogs's picture
968 pencils

Arresting visual.


FlyingDogs's picture
968 pencils

Arresting visual.


pmoniz's picture
35 pencils

brilliant work, well done lads

Saatchi Makak's picture
Saatchi Makak
246 pencils


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