Crude oil

Agency Network: 
February 2008

Print advertisment created by JWT, United Arab Emirates for Emirates Environmental Group, within the category: Public Interest, NGO.

What goes around comes around. Keep the sea clean.

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Director / Copywriter: Rola Ghotmeh
Illustrators: Nabil Kamara, Ashish Vaze
Photographer: Trevor Vaughan
Food Stylist: Gabby Atkinson

Comments (20)

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bagusasik's picture
Activity Score 68

How about if we change the garnish to garbage?

andreis's picture
Activity Score 285

really, i don't understand why people are keep saying "sorry". Who do you think you are? An advertising referee? god? do you think it's up to you if this ad will get any recognition or not? or even better - "sorry, but it's been done before", well, i dont want to ruin your life, but EVERYTHING HAS BEEN DONE BEFORE, so stop please...


scarfinati's picture
Activity Score 843

yeah if youre going to do it make the whole thing sea garbage

lawrencevon's picture
Activity Score 143

somehow i like the restraint that they just placed crude oil.

Pogi5's picture
Activity Score 253

Not as good as the sushi one but still gets the point across. Great campaign overall.

Tripioso's picture
Activity Score 470

I like this campaign a lot. Trash could be more disgusting than conscience trigger. It is clean, and shocking.

Life's a Trip. Enjoy the Ride!

ivan's picture

Wow! That's pretty close. I prefer the art on the Dubai one though.

untitledartwork's picture
Activity Score 33

the examples are nice that Krol zapalek gives. It is exactly the same concept. But than if you look to the context were the concept is presented in it's different and therefore original. Everything is done before:-(

I think this campaign is a good campaign because the image that you are looking at is tasteful and ready to eat and after good looking you will see the garbage. Let's say; this execution is much better than the examples.

Good work dubai!!

m í t i c o's picture
m í t i c o
Activity Score 676

Goog campaign !!

Viva Honduras !!!

Mr. R's picture
Mr. R
Activity Score 80

the dubai campaign is better. But good call Krol.

vidya.shankaran's picture
Activity Score 724

lovely work. .. You are not repulsed by the depictiion but still drives the message home...

devkarthik's picture
Activity Score 409

go dubai go!!!

ManchuChanchu's picture
Activity Score 701

Very good photography n art on this one

gienel's picture
Activity Score 339

dubai is much better great work guys

FlyingDogs's picture
Activity Score 968

Arresting visual.


FlyingDogs's picture
Activity Score 968

Arresting visual.


pmoniz's picture
Activity Score 35

brilliant work, well done lads

Saatchi Makak's picture
Saatchi Makak
Activity Score 246