Emirates Environmental Group: Crude oil
What goes around comes around. Keep the sea clean.
Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Director / Copywriter: Rola Ghotmeh
Illustrators: Nabil Kamara, Ashish Vaze
Photographer: Trevor Vaughan
Food Stylist: Gabby Atkinson
Published: February 2008
20 comments
How about if we change the garnish to garbage?
Sorry guys, too late. Shortlist CANNES 2007. Same idea, IDENTICAL concept from Script in BRAZIL:
http://adsoftheworld.com/media/print/surfrider_foundation_brazil_green...
http://adsoftheworld.com/media/print/surfrider_foundation_brazil_garbage
http://adsoftheworld.com/media/print/surfrider_foundation_brazil_sewage
really, i don't understand why people are keep saying "sorry". Who do you think you are? An advertising referee? god? do you think it's up to you if this ad will get any recognition or not? or even better - "sorry, but it's been done before", well, i dont want to ruin your life, but EVERYTHING HAS BEEN DONE BEFORE, so stop please...
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cargocollective.com/andrei
yeah if youre going to do it make the whole thing sea garbage
somehow i like the restraint that they just placed crude oil.
Not as good as the sushi one but still gets the point across. Great campaign overall.
I like this campaign a lot. Trash could be more disgusting than conscience trigger. It is clean, and shocking.
Life's a Trip. Enjoy the Ride!
well done, but not for the first time. the polish copy is exactly the same:
http://www.reklamufka.pl/index.php?option=com_zoom&Itemid=43&page=view...
http://www.reklamufka.pl/index.php?option=com_zoom&Itemid=43&page=view...
http://www.reklamufka.pl/index.php?option=com_zoom&Itemid=43&page=view...
Wow! That's pretty close. I prefer the art on the Dubai one though.
Ivan Raszl, admin of AotW
the examples are nice that Krol zapalek gives. It is exactly the same concept. But than if you look to the context were the concept is presented in it's different and therefore original. Everything is done before:-(
I think this campaign is a good campaign because the image that you are looking at is tasteful and ready to eat and after good looking you will see the garbage. Let's say; this execution is much better than the examples.
Good work dubai!!
Goog campaign !!
Viva Honduras !!!
the dubai campaign is better. But good call Krol.
lovely work. .. You are not repulsed by the depictiion but still drives the message home...
www.wordsofbabel.blogspot.com
go dubai go!!!
Very good photography n art on this one
dubai is much better great work guys
Arresting visual.
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http://godwindmello.blogspot.com
Arresting visual.
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http://godwindmello.blogspot.com
brilliant work, well done lads
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