3 comments

juanguzman78's picture
juanguzman78
44 pencils

I'm kind of tired of this visual format for Cargo, Communication or Airlines companies. Materializing a city landmark or a cultural reference of a place... Done to death.
It clearly works when it comes to communicate the kind of service the company is offering, although I guess the more important thing here was to say that they now deliver TWICE a day to Munich and I don't see any answer in regards to that matter in the ad yet. Munich=Beer. That's all. Where is the TWICE part?
Anyone?

juanguzman78's picture
juanguzman78
44 pencils

OK. Got to consider where this ad in particular comes from. Even though for many of us this ad format is a visual pun and its tecnique is perhaps older than Adam, I'm pretty sure it's kind of hard to sell this piece in there. It will be sold in a blink of an eye in America for FedEx Cargo International or something similar.
But let's consider the mindset of the advertisers in Dubai ... and then maybe we could have a more objective debate around the background of this ad.
But hey! Lowe Dubai UAE creatives are perhaps having a look to old Archive magazines or OneShow annuals, which is not good or bad per se. Don't get me wrong. What doesn't work for me is the fact that they are duplicating something, an 80's format that worked pretty well ... wouldn't it be better to see their cultural richness and mindset reflected in their ads instead? ...Rather than seeing their attempt to catch up with worldwide creative standards without any solid identity background. Comments anyone?

Sven Gali's picture
Sven Gali
845 pencils

the original concept here probably had two in this ad, but for continuity they stayed with a single theme

Log in or register to post comments