Emirates Arthritis Foundation: Painful, 2

Is even the simplest task painful?

Advertising Agency: The Classic Partnership Advertising, Dubai, UAE
Creative Directors: Anand Tahilramani
Art Director: Girish Wadisherla
Copywriter: Anand Tahilramani
Digital: Pradosh Chandran
Retoucher: Devraj Shiryan
Production: Brence D'Sa
Published: December 2008

29 comments

Guest's picture
Guest

brilliant...execution...

NOOR R.'s picture
NOOR R.
16 pencils

brilliant execution i agree, but i am sure the line could have mean more worked on.

Ad_Man's picture
Ad_Man
828 pencils

agree, questions are not powerful enough.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture
Guest

so noor what's your headline for this

Guest's picture
Guest

idea seen the years before for the client "schmetterlingskinder" in austria.

Guest's picture
Guest

great work guys, good art direction and concept

Guest's picture
Guest

seen it one trillion times

Aphex's picture
Aphex
264 pencils

"Si eres buen copy, presiona alt + F4"

MNdC's picture
MNdC
12 pencils

Really good.

Disco Munky's picture
Disco Munky
3900 pencils

This is a really good idea. I agree that the line could have been worked a bit more, and the visual is a slightly OTT but it's still clear in it's message which is the main thing.

7.5/10

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

Saw it before from Lowe GGK Wien and O&M for the client "schmetterlingskinder"

Guest's picture
Guest

Been done a million times.

MINAKA MORI's picture
MINAKA MORI
90 pencils

Even if it has been done 1,000,000,000,000 times is still a good ad...
As Aphex said, great execition, for a different target
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Don't try to stand out of the crowd; avoid crowds altoghether.

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Don't try to stand out of the crowd; avoid crowds altoghether.

Guest's picture
Guest

This whole campaign has been done before (although it's been a few years ago) for hemorrhoid cream with visuals of spiky bicycle seats, etc. That said, the art direction is nice.

Guest's picture
Guest
Guest's picture
Guest

Keeps the mother-in-law out, works for me.

halfstring's picture
halfstring
288 pencils

The headline leaves this ad flat. Wonderful art direction though.

Guest's picture
Guest

so what's your headline for this one

Guest's picture
Guest

How is it that we have not yet come up with a new concept for Arthritis pain...it is a beautiful looking campain though.

Guest's picture
Guest

art direction is excellent, but how to connect with Arthritis pain

Guest's picture
Guest

kiss

Guest's picture
Guest

Verryyyy...Average idea.. with good execution!

Both Sides of the Brain's picture
Both Sides of t...
173 pencils

The Art Direction is absolutely brilliant. The idea is strong. But the headline absolutely sucks. It could have been more insightful. Shows that the copywriter is either too lazy or plain horrible. Surely seems like an art director's campaign. Kudos to him. Good work, keep it up.

Guest's picture
Guest

boring, done. 1/10

Guest's picture
Guest

Fantastic, really good one

alvinpck's picture
alvinpck
1467 pencils

Isn't arthritis about the joint?

Guest's picture
Guest

changed my mind. no reply.

rigowurx's picture
rigowurx
18 pencils

nice

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