Emirates Arthritis Foundation: Painful, 2
Is even the simplest task painful?
Advertising Agency: The Classic Partnership Advertising, Dubai, UAE
Creative Directors: Anand Tahilramani
Art Director: Girish Wadisherla
Copywriter: Anand Tahilramani
Digital: Pradosh Chandran
Retoucher: Devraj Shiryan
Production: Brence D'Sa
Published: December 2008
29 comments
brilliant...execution...
brilliant execution i agree, but i am sure the line could have mean more worked on.
agree, questions are not powerful enough.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
so noor what's your headline for this
idea seen the years before for the client "schmetterlingskinder" in austria.
great work guys, good art direction and concept
seen it one trillion times
Buena ejecución, buena maña para copiar el mismo concepto dirigiéndose a otro target:
http://www.debra.it/img/eb-haus%20-%20debra%20alto%20adige%20marzo%202...
http://www.handicapkids.at/Grafiken%20-%20Neu/debra%20austria.jpg
"Si eres buen copy, presiona alt + F4"
Really good.
This is a really good idea. I agree that the line could have been worked a bit more, and the visual is a slightly OTT but it's still clear in it's message which is the main thing.
7.5/10
"stay low, move fast"
Doin' it for the points
Saw it before from Lowe GGK Wien and O&M for the client "schmetterlingskinder"
Been done a million times.
Even if it has been done 1,000,000,000,000 times is still a good ad...
As Aphex said, great execition, for a different target
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Don't try to stand out of the crowd; avoid crowds altoghether.
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Don't try to stand out of the crowd; avoid crowds altoghether.
This whole campaign has been done before (although it's been a few years ago) for hemorrhoid cream with visuals of spiky bicycle seats, etc. That said, the art direction is nice.
Nice, but done before.
www.escribiendoconsilencio.blogspot.com
Keeps the mother-in-law out, works for me.
The headline leaves this ad flat. Wonderful art direction though.
so what's your headline for this one
How is it that we have not yet come up with a new concept for Arthritis pain...it is a beautiful looking campain though.
art direction is excellent, but how to connect with Arthritis pain
kiss
Verryyyy...Average idea.. with good execution!
The Art Direction is absolutely brilliant. The idea is strong. But the headline absolutely sucks. It could have been more insightful. Shows that the copywriter is either too lazy or plain horrible. Surely seems like an art director's campaign. Kudos to him. Good work, keep it up.
http://adsoftheworld.com/media/print/puff_fabric_softener_tricycle
http://adsoftheworld.com/media/print/puff_fabric_softener_playpen
http://adsoftheworld.com/media/print/puff_fabric_softener_horse
Lo siento!
http://javoramirez.wordpress.com/
boring, done. 1/10
Fantastic, really good one
Isn't arthritis about the joint?
changed my mind. no reply.
nice