EmblemHealth: News

Advertising Agency: Hill Holliday, USA
Illustrator: Arnie Presiado
Executive Creative Director: Alon Shoval
Creative Director: Arnie Presiado
Art Directors: Howard Herrarte, Jarard Isler
Copywriters: Alon Shoval, Tom Jackson
Print Production Manager: Joe Scopazzi

October 2008


STRTLRS's picture
1601 pencils

At first glance, the illustration suggests a group of people singing Christmas carols. They also don't seem to be reading good news... I do like the simplicity of it and the way the brand is called out.


I think, therefore... yeah.

luispiter's picture
2756 pencils


is nice.. no extraordinary

jsantanaxp's picture
397 pencils

best of 3 versions.
- emblemhealth: news
- emblemhealth: animals
- emblemhealth: rocket


Dale's picture
370 pencils

Having written more than a few pharma/healthcare ads, I feel for them because it can be difficult to be creative and avoid regulatory issues.

This works. It's not groundbreaking or breathtaking, but it works. I'm not crazy about the way the second and third sentences are put together in the copy, but that's me.

- Commenting in all caps with poor spelling and grammar is so done before -

- The only thing more rare than a good ad is a good guest comment -

Hibon's picture
3734 pencils

Yes, this works. Clean execution and at least we can see the LOGO.

Simple ideas are the best !

Nanel's picture
283 pencils

i don't get it

Guest's picture

wow is this lame. Make all the excuses you want. C-K proved you can do killer conceptual work for healthcare/pharma.

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