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Mushroom

Agency Network: 
Published/Aired: 
July 2007
Description: 

Print advertisment created by Saatchi & Saatchi, Venezuela for Elter, within the category: Pharmaceutical.

An unwashed vegetable can become a deadly weapon.

Advertising Agency: AW Nazca Saatchi & Saatchi, Caracas, Venezuela
Creative Director: Roberto Rico
Art Director: Tonatiuh Arturo Gómez
Copywriter: Jesús González
Photographer: Harold González

Comments (29)

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Highest Rated

hallison's picture
hallison
Activity Score 2

I don't think it's suggestive enough, someone who needs rehab may not see the message and this is a loss of point for the ad. I think it could be done better.

Rehab is the chance to a new life, why not take the chance?

Andy-B's picture
Andy-B
Activity Score 280

Brilliant,Brilliant.....Brilliant
Talking about 'thinking out of the box'
I like...

mikelite's picture
mikelite
Activity Score 1031

I love how you use an overused cliche to describe an overused technique. IRONY AT IT'S FINEST!

http://mikelightman.com/blog

sneakyhands's picture
sneakyhands
Activity Score 1857

a weapon is used voluntarily. it sounds like not washing vegetables is intentional so that someone may later be poisoned.

Davosk's picture
Davosk
Activity Score 4815

I don't mind these, the message is clear enough and the art is nice. To be picky though, explosives are used alot, as are guns, to convey the idea that something is bad for your health. It would be better to use a metaphor that relates more to poisoning.

frankopinion's picture
frankopinion
Activity Score 21

totally agree with sneakyhands! but i think the problem lies in the choice of word 'weapon'.

sumsum's picture
sumsum
Activity Score 615

sorry but this is shitty. LAME!!!! all of them. 90ties!!!! stop showing good things as threads. its soo... well, it`s annyoing still having to look at such ads

try new insights!!!!!

mikelite's picture
mikelite
Activity Score 1031
untitledartwork's picture
untitledartwork
Activity Score 33

I like this one

Albondiga's picture
Albondiga
Activity Score 96

Love it. Nice one guys.

LisAD's picture
LisAD
Activity Score 446

this one kind of falls through... mushrooms aren't supposed to be washed. it ruins them.

brycetype's picture
brycetype
Activity Score 24

i always wash my mushrooms. I dont feel i ruined them by not eating dirt

Wordnerd's picture
Wordnerd
Activity Score 6692

Nice visuals (exept the tomato imho) but comparing an unwashed vegetable with a nuclear blast is not exaggerated, it's rediculous.

gbl's picture
gbl
Activity Score 451

love this one.

alvinpck's picture
alvinpck
Activity Score 1467

Is the word "weapon" really necessary? The visuals are clear enough. Just stop at "deadly".

...
http://alvinpck.deviantart.com/gallery/

virtualplaydoh's picture
virtualplaydoh
Activity Score 252

I agree. Don't think you need the word weapon. Visual solution works. Overused a bit sure. But it works.

phoamcor's picture
phoamcor
Activity Score 1284

NICE

Favete's picture
Favete
Activity Score 365

The best of the 3. Coz it's not an Hybrid.

ziad hamdan's picture
ziad hamdan
Activity Score 45

exaggeration

vigo57's picture
vigo57
Activity Score 12

The idea is great, the copy is the only think that it had a little problem, the problem is with the word weapon, as sneakyhands said, I think is better "An unwashed vegetable can become dangerous... or something like that, would be deadly... I don't Know...

I think that something is missing with the translation. But at the end the idea is great.
Good Job guys.

CR_AD's picture
CR_AD
Activity Score 413

Very good idea, damage that the signature describes the picture! It is redundant !

http://www.coupsdepub.com/

oshe's picture
oshe
Activity Score 852

Look good

··o.s.h.e··

renzz's picture
renzz
Activity Score 227

I like this one so much more than the others. But, again, the top message messes it up :/

mark3r's picture
mark3r
Activity Score 1949

This AD is a 10.

lung cao's picture
lung cao
Activity Score 4

Not bad like my best.

keddy's picture
keddy
Activity Score 134

This is the best out of the three...the mushroom cloud wow!

walkingbuddha's picture
walkingbuddha
Activity Score 188

in some countries, a washed vegetable is more dangerous?

was this a real brief?

el_rasta's picture
el_rasta
Activity Score 17

very nice art direction... great idea!!!!! congratulations

Guest's picture
Guest

Mushrooms aren't vegetables.

hallison's picture
hallison
Activity Score 2

I don't think it's suggestive enough, someone who needs rehab may not see the message and this is a loss of point for the ad. I think it could be done better.

Rehab is the chance to a new life, why not take the chance?

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