Elter Drugs: Tomato

An unwashed vegetable can become a deadly weapon.

Advertising Agency: AW Nazca Saatchi & Saatchi, Caracas, Venezuela
Creative Director: Roberto Rico
Art Director: Tonatiuh Arturo Gómez
Copywriter: Jesús González
Photographer: Harold González
Published: July 2007

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9 comments

Andy-B's picture
Andy-B
280 pencils

I believe, improvement can be done on this one.
It's not "WOW" enough.But never the less,I like

LisAD's picture
LisAD
446 pencils

I agree! both copy- and art direction-wise!
What I like about the concept though, is that there's an endless amount of solutions to play with.

StPepper23's picture
StPepper23
269 pencils

lame

Favete's picture
Favete
365 pencils

You should have stay on "Deadly". It's too Literal. And you spoiled thar visual with that dinamite on the top of the tomato. It was a nice concept.

CR_AD's picture
CR_AD
413 pencils

Very good idea, damage that the signature describes the picture! It is redundant !

http://www.coupsdepub.com/

oshe's picture
oshe
852 pencils

This is reaaaaaally bad, the mushroom its so fucking good in the execution that this look so "college". I suggest that this BOMB dont look so BOMB.

NOTE: I love the concept of campagin
··o.s.h.e··

theanc's picture
theanc
2774 pencils

Man, this is so old fashioned.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

mark3r's picture
mark3r
1937 pencils

This concept should've been executed like the mushroom Ad I agree, but I insist that the art direction is great.

:::MARK3R:::

keddy's picture
keddy
134 pencils

Cool

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