Elter Drugs: Tomato
An unwashed vegetable can become a deadly weapon.
Advertising Agency: AW Nazca Saatchi & Saatchi, Caracas, Venezuela
Creative Director: Roberto Rico
Art Director: Tonatiuh Arturo Gómez
Copywriter: Jesús González
Photographer: Harold González
Published: July 2007








Comments
I believe, improvement can be done on this one.
It's not "WOW" enough.But never the less,I like
I agree! both copy- and art direction-wise!
What I like about the concept though, is that there's an endless amount of solutions to play with.
"the art director says: whatever I say"
lame
You should have stay on "Deadly". It's too Literal. And you spoiled thar visual with that dinamite on the top of the tomato. It was a nice concept.
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Change it, change it now coz they will tomorrow.
Very good idea, damage that the signature describes the picture! It is redundant !
http://www.coupsdepub.com/
This is reaaaaaally bad, the mushroom its so fucking good in the execution that this look so "college". I suggest that this BOMB dont look so BOMB.
NOTE: I love the concept of campagin
··o.s.h.e··
oshe.pb@hotmail.com
Man, this is so old fashioned.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
This concept should've been executed like the mushroom Ad I agree, but I insist that the art direction is great.
:::MARK3R:::
Cool
http://doodlewack.blogspot.com/