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Elter Drugs: Mushroom

Elter Drugs: Mushroom
Your rating: None Average: 7.5 (22 votes)

An unwashed vegetable can become a deadly weapon.

Advertising Agency: AW Nazca Saatchi & Saatchi, Caracas, Venezuela
Creative Director: Roberto Rico
Art Director: Tonatiuh Arturo Gómez
Copywriter: Jesús González
Photographer: Harold González
Published: July 2007

Comments

Andy-B's picture 280 pencils

Brilliant,Brilliant.....Brilliant
Talking about 'thinking out of the box'
I like...

mikelite's picture 1020 pencils

I love how you use an overused cliche to describe an overused technique. IRONY AT IT'S FINEST!

http://mikelightman.com/blog

sneakyhands's picture 1829 pencils

a weapon is used voluntarily. it sounds like not washing vegetables is intentional so that someone may later be poisoned.

Davosk's picture 4177 pencils

I don't mind these, the message is clear enough and the art is nice. To be picky though, explosives are used alot, as are guns, to convey the idea that something is bad for your health. It would be better to use a metaphor that relates more to poisoning.

frankopinion's picture 21 pencils

totally agree with sneakyhands! but i think the problem lies in the choice of word 'weapon'.

sumsum's picture 623 pencils

sorry but this is shitty. LAME!!!! all of them. 90ties!!!! stop showing good things as threads. its soo... well, it`s annyoing still having to look at such ads

try new insights!!!!!

mikelite's picture 1020 pencils
untitledartwork's picture 33 pencils

I like this one

Albondiga's picture 94 pencils

Love it. Nice one guys.

LisAD's picture 436 pencils

this one kind of falls through... mushrooms aren't supposed to be washed. it ruins them.

"the art director says: whatever I say"

sonny's picture 23 pencils

i always wash my mushrooms. I dont feel i ruined them by not eating dirt

Wordnerd's picture 4753 pencils

Nice visuals (exept the tomato imho) but comparing an unwashed vegetable with a nuclear blast is not exaggerated, it's rediculous.

gbl's picture 208 pencils

love this one.

alvinpck's picture 1122 pencils

Is the word "weapon" really necessary? The visuals are clear enough. Just stop at "deadly".

...
http://alvinpck.deviantart.com/gallery/

virtualplaydoh's picture 234 pencils

I agree. Don't think you need the word weapon. Visual solution works. Overused a bit sure. But it works.

phoamcor's picture 1183 pencils

NICE

Favete's picture 310 pencils

The best of the 3. Coz it's not an Hybrid.

--------------------------------------
Change it, change it now coz they will tomorrow.

ziad hamdan's picture 45 pencils

exaggeration

vigo57's picture 2 pencils

The idea is great, the copy is the only think that it had a little problem, the problem is with the word weapon, as sneakyhands said, I think is better "An unwashed vegetable can become dangerous... or something like that, would be deadly... I don't Know...

I think that something is missing with the translation. But at the end the idea is great.
Good Job guys.

CR_AD's picture 413 pencils

Very good idea, damage that the signature describes the picture! It is redundant !

http://www.coupsdepub.com/

oshe's picture 702 pencils

Look good

··o.s.h.e··

··o.s.h.e··

renzz's picture 231 pencils

I like this one so much more than the others. But, again, the top message messes it up :/

- Has everyone noticed the secret behind these signatures? -

mark3r's picture 972 pencils

This AD is a 10.

:::MARK3R:::

lung cao's picture 4 pencils

Not bad like my best.

keddy's picture 136 pencils

This is the best out of the three...the mushroom cloud wow!

walkingbuddha's picture 190 pencils

in some countries, a washed vegetable is more dangerous?

was this a real brief?

el_rasta's picture 17 pencils

very nice art direction... great idea!!!!! congratulations

JAH MAN

Guest's picture

Mushrooms aren't vegetables.

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