Elter Drugs: Mushroom
An unwashed vegetable can become a deadly weapon.
Advertising Agency: AW Nazca Saatchi & Saatchi, Caracas, Venezuela
Creative Director: Roberto Rico
Art Director: Tonatiuh Arturo Gómez
Copywriter: Jesús González
Photographer: Harold González
Published: July 2007
29 comments
Brilliant,Brilliant.....Brilliant
Talking about 'thinking out of the box'
I like...
I love how you use an overused cliche to describe an overused technique. IRONY AT IT'S FINEST!
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• http://mikelightman.com/blog •
a weapon is used voluntarily. it sounds like not washing vegetables is intentional so that someone may later be poisoned.
I don't mind these, the message is clear enough and the art is nice. To be picky though, explosives are used alot, as are guns, to convey the idea that something is bad for your health. It would be better to use a metaphor that relates more to poisoning.
totally agree with sneakyhands! but i think the problem lies in the choice of word 'weapon'.
sorry but this is shitty. LAME!!!! all of them. 90ties!!!! stop showing good things as threads. its soo... well, it`s annyoing still having to look at such ads
try new insights!!!!!
amen!
• http://mikelightman.com/blog •
• http://mikelightman.com/blog •
I like this one
Love it. Nice one guys.
this one kind of falls through... mushrooms aren't supposed to be washed. it ruins them.
i always wash my mushrooms. I dont feel i ruined them by not eating dirt
Nice visuals (exept the tomato imho) but comparing an unwashed vegetable with a nuclear blast is not exaggerated, it's rediculous.
love this one.
Is the word "weapon" really necessary? The visuals are clear enough. Just stop at "deadly".
...
http://alvinpck.deviantart.com/gallery/
I agree. Don't think you need the word weapon. Visual solution works. Overused a bit sure. But it works.
NICE
The best of the 3. Coz it's not an Hybrid.
exaggeration
The idea is great, the copy is the only think that it had a little problem, the problem is with the word weapon, as sneakyhands said, I think is better "An unwashed vegetable can become dangerous... or something like that, would be deadly... I don't Know...
I think that something is missing with the translation. But at the end the idea is great.
Good Job guys.
Very good idea, damage that the signature describes the picture! It is redundant !
http://www.coupsdepub.com/
Look good
··o.s.h.e··
oshe.pb@hotmail.com
I like this one so much more than the others. But, again, the top message messes it up :/
This AD is a 10.
:::MARK3R:::
Not bad like my best.
This is the best out of the three...the mushroom cloud wow!
in some countries, a washed vegetable is more dangerous?
was this a real brief?
very nice art direction... great idea!!!!! congratulations
Mushrooms aren't vegetables.
I don't think it's suggestive enough, someone who needs rehab may not see the message and this is a loss of point for the ad. I think it could be done better.
Rehab is the chance to a new life, why not take the chance?