Elter Drugs: Mushroom

An unwashed vegetable can become a deadly weapon.

Advertising Agency: AW Nazca Saatchi & Saatchi, Caracas, Venezuela
Creative Director: Roberto Rico
Art Director: Tonatiuh Arturo Gómez
Copywriter: Jesús González
Photographer: Harold González
Published: July 2007

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29 comments

Andy-B's picture
Andy-B
280 pencils

Brilliant,Brilliant.....Brilliant
Talking about 'thinking out of the box'
I like...

mikelite's picture
mikelite
1031 pencils

I love how you use an overused cliche to describe an overused technique. IRONY AT IT'S FINEST!

http://mikelightman.com/blog

sneakyhands's picture
sneakyhands
1857 pencils

a weapon is used voluntarily. it sounds like not washing vegetables is intentional so that someone may later be poisoned.

Davosk's picture
Davosk
4833 pencils

I don't mind these, the message is clear enough and the art is nice. To be picky though, explosives are used alot, as are guns, to convey the idea that something is bad for your health. It would be better to use a metaphor that relates more to poisoning.

frankopinion's picture
frankopinion
21 pencils

totally agree with sneakyhands! but i think the problem lies in the choice of word 'weapon'.

sumsum's picture
sumsum
615 pencils

sorry but this is shitty. LAME!!!! all of them. 90ties!!!! stop showing good things as threads. its soo... well, it`s annyoing still having to look at such ads

try new insights!!!!!

mikelite's picture
mikelite
1031 pencils
untitledartwork's picture
untitledartwork
33 pencils

I like this one

Albondiga's picture
Albondiga
96 pencils

Love it. Nice one guys.

LisAD's picture
LisAD
446 pencils

this one kind of falls through... mushrooms aren't supposed to be washed. it ruins them.

brycetype's picture
brycetype
24 pencils

i always wash my mushrooms. I dont feel i ruined them by not eating dirt

Wordnerd's picture
Wordnerd
6662 pencils

Nice visuals (exept the tomato imho) but comparing an unwashed vegetable with a nuclear blast is not exaggerated, it's rediculous.

gbl's picture
gbl
451 pencils

love this one.

alvinpck's picture
alvinpck
1467 pencils

Is the word "weapon" really necessary? The visuals are clear enough. Just stop at "deadly".

...
http://alvinpck.deviantart.com/gallery/

virtualplaydoh's picture
virtualplaydoh
252 pencils

I agree. Don't think you need the word weapon. Visual solution works. Overused a bit sure. But it works.

phoamcor's picture
phoamcor
1284 pencils

NICE

Favete's picture
Favete
365 pencils

The best of the 3. Coz it's not an Hybrid.

ziad hamdan's picture
ziad hamdan
45 pencils

exaggeration

vigo57's picture
vigo57
12 pencils

The idea is great, the copy is the only think that it had a little problem, the problem is with the word weapon, as sneakyhands said, I think is better "An unwashed vegetable can become dangerous... or something like that, would be deadly... I don't Know...

I think that something is missing with the translation. But at the end the idea is great.
Good Job guys.

CR_AD's picture
CR_AD
413 pencils

Very good idea, damage that the signature describes the picture! It is redundant !

http://www.coupsdepub.com/

oshe's picture
oshe
852 pencils

Look good

··o.s.h.e··

renzz's picture
renzz
227 pencils

I like this one so much more than the others. But, again, the top message messes it up :/

mark3r's picture
mark3r
1940 pencils

This AD is a 10.

:::MARK3R:::

lung cao's picture
lung cao
4 pencils

Not bad like my best.

keddy's picture
keddy
134 pencils

This is the best out of the three...the mushroom cloud wow!

walkingbuddha's picture
walkingbuddha
188 pencils

in some countries, a washed vegetable is more dangerous?

was this a real brief?

el_rasta's picture
el_rasta
17 pencils

very nice art direction... great idea!!!!! congratulations

Guest's picture
Guest

Mushrooms aren't vegetables.

hallison's picture
hallison
2 pencils

I don't think it's suggestive enough, someone who needs rehab may not see the message and this is a loss of point for the ad. I think it could be done better.

Rehab is the chance to a new life, why not take the chance?

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