Elter Drugs: Artichoke

An unwashed vegetable can become a deadly weapon.

Advertising Agency: AW Nazca Saatchi & Saatchi, Caracas, Venezuela
Creative Director: Roberto Rico
Art Director: Tonatiuh Arturo Gómez
Copywriter: Jesús González
Photographer: Harold González
Published: July 2007

Related videos by Shutterstock


frankopinion's picture
21 pencils

unlike the mushroom one, the rest two needs extenal objects attached onto the vegetables to make it look like a weapon. no other way to keep it non-photoshoped?

whitespace's picture
1953 pencils

agreed with F.O.

this one seems too forced among the three...

kgeiger's picture
7019 pencils

I like the tomato and artichoke better than the mushroom.

TrrrTrrr's picture
36 pencils

When I was learning how to sit on pot, our gardener once said, "Visual and headline shouldn't say the same thing!"

Favete's picture
365 pencils

Way to literal.

CR_AD's picture
413 pencils

Very good idea, damage that the signature describes the picture! It is redundant !


renzz's picture
227 pencils

omg take that top sign off NOW!!!

mark3r's picture
1940 pencils

I don't know about you guys... but I gave this sucker a 5 for a flawless art direction, wonderful colors and lighting, the font and how the tagline is an actual "tag"... it's great... very eye catching... too bad for the concept.


keddy's picture
134 pencils


dthlb72's picture
545 pencils

too many repeats, the mushroom one good enough

Guest's picture

over all its a very inteligent concept but as some of the others were saying about not labeling the image and the mushroom not being forced.. you need to be told what the ad is saying with the mushroomas its not clear the good thing about the photoshoping is you can grasp the concept straight away.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments