Elter Drugs: Artichoke
An unwashed vegetable can become a deadly weapon.
Advertising Agency: AW Nazca Saatchi & Saatchi, Caracas, Venezuela
Creative Director: Roberto Rico
Art Director: Tonatiuh Arturo Gómez
Copywriter: Jesús González
Photographer: Harold González
Published: July 2007


11 Comments
unlike the mushroom one, the rest two needs extenal objects attached onto the vegetables to make it look like a weapon. no other way to keep it non-photoshoped?
agreed with F.O.
this one seems too forced among the three...
I like the tomato and artichoke better than the mushroom.
When I was learning how to sit on pot, our gardener once said, "Visual and headline shouldn't say the same thing!"
Way to literal.
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Change it, change it now coz they will tomorrow.
Very good idea, damage that the signature describes the picture! It is redundant !
http://www.coupsdepub.com/
omg take that top sign off NOW!!!
- Has everyone noticed the secret behind these signatures? -
I don't know about you guys... but I gave this sucker a 5 for a flawless art direction, wonderful colors and lighting, the font and how the tagline is an actual "tag"... it's great... very eye catching... too bad for the concept.
:::MARK3R:::
Nice..photoshop!
http://doodlewack.blogspot.com/
too many repeats, the mushroom one good enough
over all its a very inteligent concept but as some of the others were saying about not labeling the image and the mushroom not being forced.. you need to be told what the ad is saying with the mushroomas its not clear the good thing about the photoshoping is you can grasp the concept straight away.