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Elter Drugs: Artichoke

Elter Drugs: Artichoke
Your rating: None Average: 5.3 (16 votes)

An unwashed vegetable can become a deadly weapon.

Advertising Agency: AW Nazca Saatchi & Saatchi, Caracas, Venezuela
Creative Director: Roberto Rico
Art Director: Tonatiuh Arturo Gómez
Copywriter: Jesús González
Photographer: Harold González
Published: July 2007

11 Comments

frankopinion's picture 21 pencils

unlike the mushroom one, the rest two needs extenal objects attached onto the vegetables to make it look like a weapon. no other way to keep it non-photoshoped?

whitespace's picture 2055 pencils

agreed with F.O.

this one seems too forced among the three...

kgeiger's picture 6642 pencils

I like the tomato and artichoke better than the mushroom.

TrrrTrrr's picture 36 pencils

When I was learning how to sit on pot, our gardener once said, "Visual and headline shouldn't say the same thing!"

Favete's picture 365 pencils

Way to literal.

--------------------------------------
Change it, change it now coz they will tomorrow.

CR_AD's picture 413 pencils

Very good idea, damage that the signature describes the picture! It is redundant !

http://www.coupsdepub.com/

renzz's picture 231 pencils

omg take that top sign off NOW!!!

- Has everyone noticed the secret behind these signatures? -

mark3r's picture 1609 pencils

I don't know about you guys... but I gave this sucker a 5 for a flawless art direction, wonderful colors and lighting, the font and how the tagline is an actual "tag"... it's great... very eye catching... too bad for the concept.

:::MARK3R:::

keddy's picture 136 pencils
dthlb72's picture 508 pencils

too many repeats, the mushroom one good enough

Guest's picture

over all its a very inteligent concept but as some of the others were saying about not labeling the image and the mushroom not being forced.. you need to be told what the ad is saying with the mushroomas its not clear the good thing about the photoshoping is you can grasp the concept straight away.

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