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English

Agency: 
Published/Aired: 
December 2010
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Description: 

The best way to break English
Learn it at once

Advertising Agency: Mateo&Co, Madrid, Spain
Creative Director: Marcel Pozo
Art Director: Laura Baena
Copywriter: Marcel Pozo
Illustrators: Isa de la Sierra, Inés Navarro

Comments (5)

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askanarq's picture
askanarq
13 Activity Scores

Since most people don't seem to understand it, especially because it's horribly translated, I'll clear it up in the others, too.

They're taking the image of a weapon you know has "ended" englishmen so when you read "The best way to finish with the English...." you make the connection of "end=kill" but then they add "is finally learning it." you realize they're talking about the language, not a person.

The image is just there to shock you and make you read it.

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