élogos.es e-learning center: German

The best way to break German
Learn it at once

Advertising Agency: Mateo&Co, Madrid, Spain
Creative Director: Marcel Pozo
Art Director: Laura Baena
Copywriter: Marcel Pozo
Illustrators: Isa de la Sierra, Inés Navarro
Published: December 2010

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6 comments

luispiter's picture
luispiter
2756 pencils

its bad this camping.... i scarry

dadada's picture
dadada
1719 pencils

i don't get this one too.

Everybody is creative, be yourself.

askanarq's picture
askanarq
13 pencils

Actually, I think it's pretty clever.
They're taking the image of a gun you know has "ended" germans so when you read "The best way to finish with the German...." you make the connection of "end=kill" but then they add "is to finally learning it." you realize they're talking about the language, not a person.

The image is just there to shock you and make you read it.

abake's picture
abake
1239 pencils

I'm shocked alright, and not in a good way.

kleenex's picture
kleenex
26822 pencils

HUH!?!?!?!?

Glut's picture
Glut
3947 pencils

Bad campaign

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