Elf Super HDB Turbo Engine Oil: Stole

It's what's inside that counts, even for your engine. Use Elf Super HDB Turbo Engine Oil, and keep your engine 100% clean inside.

Advertising Agency: Saints & Warriors, Mumbai, India
Art Director: Sandesh Ghadi
Copywriter: Arjun Dutta

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17 comments

SeanMartin's picture
SeanMartin

You're kidding. An engine cleaner with a moral compass? Okay, like the thought behind it, but the ad is a real stretch.

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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Guest commenter's picture
Guest commenter

What are "lacs"?

peak900's picture
peak900
211 pencils

I like the story behind, too.

It's too forced indeed.

The message could be "Encouraging for more moral courage"

Guest commenter's picture
Guest commenter

lacs = lakhs, it is 100 000 rupees

toomuchflystyles's picture
toomuchflystyles
119 pencils

I never want to read the shopworn cliché "It's what's inside that counts", even in bodycopy.

kommenter's picture
kommenter

pathetic

STRTLRS's picture
STRTLRS
1607 pencils

Tammy Faye Messner is known in India? I take it this is targeted at the Indian Christian population, which by the way totals 2.3% of the population with enough buying power and owns cars. So basically this campaign doesn't have a target. Talk about some forced shit.

www.storytellerscreative.com

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I think, therefore... yeah.

SeanMartin's picture
SeanMartin

Dude, that's not Tammy Faye. No, this isnt targeted to Christians. Go see a few Bollywood films and you'll quickly discover that many Indian women "of a certain age" lay the make up on with a trowel.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

STRTLRS's picture
STRTLRS
1607 pencils

That is totally Tammy, that same exact photo comes up when you Google her name! You obviously don't read other people's comments before replying. I know this isn't targeted at Christians, but who else in India would know who this woman is? You could cut the sarcasm in my comment with a butter knife, but I guess only people in advertising would have picked up on that, bud.

www.storytellerscreative.com

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I think, therefore... yeah.

emacklin's picture
emacklin
15 pencils

Specifically, it's Tammy Faye Bakker shot by Martin Schoeller, in the year 2000.
http://www.acegallery.net/artistmenu.php?pageNum_ACE=1&totalRows_ACE=1...

I'd be pretty surprised if he licensed this image for that company, too.

I'm calling fake.

and infringement.

and Martin.

sneakyhands's picture
sneakyhands
1857 pencils

they did the same thing to lance armstrong as the burn victim. stay away from my local hero you hack creatives!

STRTLRS's picture
STRTLRS
1607 pencils

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I think, therefore... yeah.

mridul ahmed's picture
mridul ahmed
33 pencils

this is nothing but bullshit!

DengueFever's picture
DengueFever
148 pencils

And I'm calling Awfull ad.
Come on, let's all do our own justice (cops are overrated in India) like Saints & Warriors : "He stole some money from me, I'm ugly, can I burn his house ?"

Guest commenter's picture
Guest commenter

This ad is totally fake. Tammy Faye sadly left us last year. I don't think anyone from her family will agree to use her image for this kind of advertising.

capywriter's picture
capywriter
5513 pencils

whether it's a good insight or not... this is the only one that makes some sense...

Might be a cultural thing, but preventing a rape by killing 4 people... mmm... it still raises some questions, no?

Guest's picture
Guest

Ok people who are posting "it's crap" and other negative comments with no constructive critism need to stop. These people are clearly better than you, otherwise you would be working for top-notch agencies like them. I like this ad, and it resonates with people.

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