November 2008

It's what's inside that counts, even for your engine. Use Elf Super HDB Turbo Engine Oil, and keep your engine 100% clean inside.

Advertising Agency: Saints & Warriors, Mumbai, India
Art Director: Sandesh Ghadi
Copywriter: Arjun Dutta

Comments (22)

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Highest Rated

Guest's picture

stupid ad!...and psalyms is a racist.

sumsum's picture
Activity Score 615

i'm not sure if this one works even morally.

kommenter's picture


Ivancette's picture
Activity Score 153

Es impresentable esto! este último es el peor de todos, que tenía en la cabeza el dc para dejar publicar esta garcha


El que sabe, sabe arte. El que no, es redactor.

superfel's picture
Activity Score 51

Si si, los avisos son malísimos, pero no creo que los demás redactores del mundo ni nadie más se merezca tu bronca.En buena onda.

diegocrescini's picture
Activity Score 56

Translation for all copywriters to bash:

"He who knows, knows art. He who doesn't, is a copywriter" (or smoething of the sort).

Wordnerd's picture
Activity Score 6692

not a bad idea. but very difficult to execute and horribly wrong product! the twist is just rediculous

Guest commenter's picture
Guest commenter

Those look like Martin Schooler portraits. Check out the reptilian catch lights.

Guest commenter's picture
Guest commenter

Looks like it's for a social responsibility campaign. I even didn't seek for a product. Good idea, very bad placement!

jai hind's picture
jai hind
Activity Score 356

bit far fetched

jai hind
art director

DengueFever's picture
Activity Score 148

And of course, it's the black guy who kill poeple and the white who are heroics without violence...

So pathetic... For an OIL ENGINE FFS !

If we think it's a moral rape to all the victims in India, can we kill the authors ?

Guest commenter's picture
Guest commenter

done before and better.

Guest commenter's picture
Guest commenter


tantrik_indian's picture
Activity Score 953

totally a chuthiya ad and a fuckall campaign

~~this paranoid survived!~~

Guest commenter's picture
Guest commenter

shocking ad! so far fetched and so morally wrong

Guest commenter's picture
Guest commenter

terrible, muy mal ejecutado!!

C-Pain's picture
Activity Score 24

This is a really bizarre campaign

Guest commenter's picture
Guest commenter

en general es una campaña bastante sórdida

moonriver's picture


Syed Shariq Aliari's picture
Syed Shariq Aliari

unrelevant with your visual (sorry)

psalyms's picture
Activity Score 116

whats that nigger feeling like? a hero? the association isnt splendid

Guest's picture

stupid ad!...and psalyms is a racist.

himanshu prabhakar's picture
himanshu prabhakar
Activity Score 471

He is already Bigger rapist !

Himanshu Prabhakar