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Comments (10)

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Highest Rated

Rog's picture
Rog
Activity Score 6082

AT the very least, this is a step up from the 'greeting card' fluff.
Pay that.

>>>> That's not an ad. THIS is an ad.

Minimum's picture
Minimum
Activity Score 1490

very very VERY subtle and good

This truly is the next step over the previous ones.

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

I don't get it.

Please someone explain this to a moron.

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; - )
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Minimum's picture
Minimum
Activity Score 1490

These are followups on ads that sprouted here yesterday. Yesterday they told a story. Each had his own message. You need to break free, do the things you wanted to all your life. Now these ads are a push in the back.
The ad gives you a coupon for a free elephant ride, so whats holding you back? Go do it.

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ellehcimeo's picture
ellehcimeo
Activity Score 3516

let's go then.

mOjO jOjO's picture
mOjO jOjO
Activity Score 17

Can anyone tell me how old is this campaign. A very similar campaign was done by Ogilvy, Bombay for Tata Safari some 2-3 years back. Although this campaign is more refined the idea is the same. The tag for Safari was reclaim your life. I'll try to get the ad if I can.

Nthngmn's picture
Nthngmn
Activity Score 626

it launched no more than a year ago. the "moments" tv went up, then the print. these must be fairly new (i.e. 1-2 months)

inkfromthepen's picture
inkfromthepen
Activity Score 147

um, huh? WTF?

mumur81's picture
mumur81
Activity Score 55

I think isnt very convincent.

DarkSide's picture
DarkSide
Activity Score 1066

I think that this concept "life is now, go for it" is a little old and too much used...

Rog's picture
Rog
Activity Score 6082

AT the very least, this is a step up from the 'greeting card' fluff.
Pay that.

>>>> That's not an ad. THIS is an ad.

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