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J. Smith's picture
J. Smith
Activity Score 4

I think the point they were trying to make here is this:

Take preexisting material (in this case found on the Internet) to highlight creative thinking. In this case, they found these math tests and they are pointing out how creative the students were in their "solutions" to the test.

I really don't think they were trying to take the images and pass them off as their. Someone probably got this in an e-mail and thought it would be interesting for an ad campaign.

I do have to admit that of the four ads, this is the best executed - exhibits the most creative thinking. This one was ironic and funny = thus creative. The other ones just seemed moronic; like whoever was taking the test had no clue and didn't even want to try. At least this one put some thought into their non-answer.

Zed's picture
Zed
Activity Score 178

As I've already described in my blog, these ads are going around the net for a long time. Sad to see an ad school uses them. Bad influence for students. :-/

Kateter's picture
Kateter
Activity Score 2029

when you know you're not a creative thinker - just steal something from web.

BS

super calibara's picture
super calibara
Activity Score 176

That's a lot butch.

teenie's picture
teenie
Activity Score 1894

Hee hee! It made me laugh. I have creative math skills, so I can relate.

cassaw_creative's picture
cassaw_creative
Activity Score 2

I have seen these going around in email forwards for a long time now.

Archie's picture
Archie
Activity Score 201

the ads came first, guys. They've been around longer than blogs have.

Jablai's picture
Jablai
Activity Score 47

No.. they were not...
You can see the original here : http://luaruang.multiply.com/photos/photo/58/2

thirty6chambers's picture
thirty6chambers
Activity Score 1464

was the school founded on this campaign or something? jeez...

super calibara's picture
super calibara
Activity Score 176

Butch you like it

CreepingFeature's picture
CreepingFeature
Activity Score 244

Er... the ads most definitely did not come first Petrov. I guess that's just the way advertising is going these days though. Vampirism is rife. Look what MTN is doing in South Africa - buying stuff off Youtube or just reshooting it. Sad and lazy? Or clever? I still lean towards the former.

jaws of wan hoon's picture
jaws of wan hoon
Activity Score 74

YAWNN .... Grapes of Wrath talk

iT-iS-i's picture
iT-iS-i
Activity Score 1721

Petrov is either a super gimp or one of the creatives (responsible for this blight) under guise.

Think of me as an upside down ! mark.

:: Put your ears against the ground so i can walk over what you heard::

adrianapr's picture
adrianapr
Activity Score 1238

why can an agency use a boring photostock in THREE ADS that are exactly the same (whose idea is the photographer's):

http://adsoftheworld.com/media/print/picasso_artistic_wallpaper_picture_3

and another can't use something like that in their ads (different stuff in each one, by the way)? what's wrong with it???
i must say i never saw the mails you're talking about, and even knowing it, who cares???

i'm not saying it's brilliant, but everybody want to kill the guy who did this campaign and that's not fair.

iT-iS-i's picture
iT-iS-i
Activity Score 1721

Knowing Lwazi, I would have expected him to have retaliated mercilessly at the mention of his produce being shut down. You sure are developing a thick hide old son, ignorance is bliss...

iT-iS-i, like an upside down ! mark.

:: Put your ears against the ground so i can walk over what you heard::

RajToo's picture
RajToo
Activity Score 134

Probably the worst ads I've seen in a while.

pneuburg's picture
pneuburg
Activity Score 251

I think the visuals on Jablai's link are much better than the ad. Either way, they do represent thinking differently, a solution was created so not to answer the problem. I like the concept.

pjn

J. Smith's picture
J. Smith
Activity Score 4

I think the point they were trying to make here is this:

Take preexisting material (in this case found on the Internet) to highlight creative thinking. In this case, they found these math tests and they are pointing out how creative the students were in their "solutions" to the test.

I really don't think they were trying to take the images and pass them off as their. Someone probably got this in an e-mail and thought it would be interesting for an ad campaign.

I do have to admit that of the four ads, this is the best executed - exhibits the most creative thinking. This one was ironic and funny = thus creative. The other ones just seemed moronic; like whoever was taking the test had no clue and didn't even want to try. At least this one put some thought into their non-answer.

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