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Elephant

Published/Aired: 
December 2007
Description: 
Advertising Agency: TBWA\Paris, France
Creative Director: Erik Vervroegen
Art Director: Stephen Cafiero
Copywriter: Vincent Lobelle
Client Supervisor: Laurent Zavaroni
Account Manager: Cécile Moreau
Account Supervisors: Franćois Michel, Laurent Mathis
Photographer: Marc Gouby
Advertising Managers: Neil Burrows, Pavel Konecny

Comments (16)

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Highest Rated

TonySF's picture
TonySF
Activity Score 22

Just seems like a new way to present an old idea. We get it, trucks can hold a lot. Why else should I purchase a truck?

Kateter's picture
Kateter
Activity Score 2029

this is pretty old.
but I think it's just great.

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Idea's good but the models not very convincing.

www.jpmountford.com

p.syche's picture
p.syche
Activity Score 267

ok, so even if you could transport an elephant on your pick up truck, how the heck did you get him inside this tiny doghouse???

i'm not convinced by this ad.

Kateter's picture
Kateter
Activity Score 2029

this tiny doghouse has a secret underground passage that is wide enough for an elephant.

cmon, it's such a 'nice story coming out of this image.

adrianapr's picture
adrianapr
Activity Score 1238

advertising doesn't need to use this kind of logic, psyche... SOME logic yes, but this is called a creative license.
i like it, gets the message through and makes you smile. :)

daniel_glezmilan's picture
daniel_glezmilan
Activity Score 284

I like it, in fact, it´s a cool work!

daniel_glezmilan's picture
daniel_glezmilan
Activity Score 284

and c´mon, it´s a joke! it´s really funny.

Tincho's picture
Tincho
Activity Score 1093

Weak art, but I like the idea, nice job.

Calibarak's picture
Calibarak
Activity Score 302

Maybe it's for dog fleas on 8th floor.

Kniven's picture
Kniven
Activity Score 30

Nice to see that people are giving this comments when the cannes jury already did? golden..

Kateter's picture
Kateter
Activity Score 2029

not all cannes winners deserve to be winners. so it's perfectly OK to give a personal opinion.

adrianapr's picture
adrianapr
Activity Score 1238

clap clap clap kateter. agree 100%.

xhp's picture
xhp
Activity Score 543

Hm, kinda funny but not so credible ... Even if the cannes jury ( the best ad jury of the world as kniven ) give it a golden...

elnietodeNicho's picture
elnietodeNicho
Activity Score 360

i love all those graphics, including the hipo jumping to catch the stick!!

Muratsuyur's picture
Muratsuyur
Activity Score 67

anything new?

TonySF's picture
TonySF
Activity Score 22

Just seems like a new way to present an old idea. We get it, trucks can hold a lot. Why else should I purchase a truck?

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