Elementais: Baby, 4

Breast Cancer. The sooner you deal, the lower the risk.
Elementais Pink October. Do the self-exam and protect yourself.

Advertising Agency: Engenhonovo, Bahia, Brazil
Creative Director: André Amoedo
Art Director: Carol Zatti
Copywriters: André Amoedo, Rebeca Maria
Photographer: Shutterstock
Additional credits: Ana Carolina Monteiro, Eduardo Fonseca, Gabriela Tourinho, Fernando Albuquerque
Published: October 2013

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15 comments

baliais's picture
baliais
2545 pencils

Persuasive

OscarSalas's picture
OscarSalas
161 pencils

So you should kill it? :C

faissalo's picture
faissalo
733 pencils

You just deal with it. Like a tiger, Cancer is a threat when it gets big so you deal with it. Who's talking about killing animals.

OscarSalas's picture
OscarSalas
161 pencils

I'm just saying, if you are going to compare an animal with a disease, why does it have to be a cute animal?, there are tons of people who will love to have a baby tiger at least i know i would, later I would take it to a zoo or something, but I would never feel good about leaving it.
The first impression you get by seeing this, is that you must get rid of that cute animal, and while the slogan is great and accurate, the picture doesnt follow the feeling.

faissalo's picture
faissalo
733 pencils

You're over thinking it. The point is, when it's small it's harmless with potential to grow into a harmful killer. So you deal with it before it gets big and harmful. Simple. That's the comparison and message. It's not about taking in pets or petting cubs or attachment or killing cubs. Just about Harmless vs Harmful. Thats where the thinking is supposed to stop. But I guess that people love cuddly puppies and kittens so it's failing to a degree on a social sentimental level. For me, Harmless vs Harmful, a harmless baby with potential to grow into a killer is a good comparison.

Bianconiglio's picture
Bianconiglio
406 pencils

Like it!

seb81's picture
seb81
6 pencils

Agree with OscarSalas. Catching cancer early means you're able to kill it and get rid of it early before it becomes too dangerous . So using animals as metaphor does tend to suggest 'killing them before they get bigger' How else would you eliminate the threat of a dangerous animal?

Bianconiglio's picture
Bianconiglio
406 pencils

To be even more rationale, you don't have to kill cancer. You just keep it away from you.

fcostausb's picture
fcostausb
165 pencils

I agree with you.

OscarSalas's picture
OscarSalas
161 pencils

But that took you time to think, the first impression is that of getting rid of a cute animal, which is not great for ad.

G.Yaghi's picture
G.Yaghi
36 pencils

This Campaign is really powerful, it's clear and only talking about dealing with the thing either it's cancer or aggressive animals when they really get mature and attack you, there's no way to handle or deal with.... , "Keeping in mind that they r cute just in the pictures", I am an animal lover, and I really like the campaign since I got it...

Fa Fa's picture
Fa Fa
2 pencils

Why use endangered animals here?
Any reader just browsing would walk away wondering if breast cancer is endangered.

kleenex's picture
kleenex
28771 pencils

HUH!??!!?!?!

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