Elementais: Baby, 1

Breast Cancer. The sooner you deal, the lower the risk.
Elementais Pink October. Do the self-exam and protect yourself.

Advertising Agency: Engenhonovo, Bahia, Brazil
Creative Director: André Amoedo
Art Director: Carol Zatti
Copywriters: André Amoedo, Rebeca Maria
Photographer: Shutterstock
Additional credits: Ana Carolina Monteiro, Eduardo Fonseca, Gabriela Tourinho, Fernando Albuquerque
Published: October 2013

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61designstreet's picture
249 pencils

i Like you work..

GrumpyArtDirector's picture
862 pencils

Ok, so let's kill baby animals like they were cancer... I get the idea, but I don't think it's the most appropriate metaphor...

faissalo's picture
733 pencils

Dude are you serious? It's saying deal with small potential problems early before they become big ones. That's not saying kill baby animals! It's saying check for cancer and get it dealt with before it's big. If it was about a baby lion, they can be freed into the jungle or put in a zoo!*
*No animals were harmed in the production of this ad

chriszoid's picture
12 pencils

Same Idea, same campaign, same picture, same concept and bad execution. Aren’t you ashamed of yourself? Jajajajaja.

alvarox003's picture
12 pencils

This idea is mine, but I never thought it was a great idea, for this reason I did not put on the ads of the world. But I'm glad that someone copied. It is a sign of admiration rss.

criteria's picture
29 pencils

powerful idea. like it.

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