Electrostar Washing Machine: Orlando Magic

Finally a fully automatic top loader in Egypt.

Advertising Agency: Kairo, Cairo, Egypt
Executive Creative Director: Hesham Ellabban
Creative Director / Art Director: Montasser Khalil
Copywriter: Hesham Ellabban
Photographer: Ayman Abbas
Production House: Melon Films
Producers: Hossam Fawzy, Haitham Taha
Published: February 2014

9 comments

morse's picture
morse
16265 pencils

Great art direction. One question: why are all the ladies overweight?

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kleenex's picture
kleenex
30976 pencils

I have no clue why they went that only route?? A lot of college basketball centers are big girls.

morse's picture
morse
16265 pencils

Tall, but not overweight. Maybe there is a world play in the headline that I don't understand...?

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lahaff's picture
lahaff
1520 pencils

It's suppose to be the typical Egyptian mother, which they say usually is a little on the fat side.

wvwvwy's picture
wvwvwy
156 pencils

if they are not overweight, they will looks like real basketball player.

hello

Pete R.'s picture
Pete R.
1794 pencils

Nice action!

Art & Illustration

GrumpyArtDirector's picture
GrumpyArtDirector
862 pencils

This is so offensive in so many ways I don't even know where to start.

Marcao's picture
Marcao
2382 pencils

I'd have to agree.

artbum's picture
artbum
69 pencils

The fact that they are clearly and greatly overweight confuses the idea

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