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Orlando Magic

Agency: 
Published/Aired: 
February 2014
Description: 

Print advertisment created by Kairo, Egypt for Electrostar, within the category: Electronics, Technology.

Finally a fully automatic top loader in Egypt.

Advertising Agency: Kairo, Cairo, Egypt
Executive Creative Director: Hesham Ellabban
Creative Director / Art Director: Montasser Khalil
Copywriter: Hesham Ellabban
Photographer: Ayman Abbas
Production House: Melon Films
Producers: Hossam Fawzy, Haitham Taha

Comments (9)

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Highest Rated

artbum's picture
artbum
Activity Score 69

The fact that they are clearly and greatly overweight confuses the idea

morse's picture
morse
Activity Score 17775

Great art direction. One question: why are all the ladies overweight?

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kleenex's picture
kleenex
Activity Score 47559

I have no clue why they went that only route?? A lot of college basketball centers are big girls.

morse's picture
morse
Activity Score 17775

Tall, but not overweight. Maybe there is a world play in the headline that I don't understand...?

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lahaff's picture
lahaff
Activity Score 1518

It's suppose to be the typical Egyptian mother, which they say usually is a little on the fat side.

wvwvwy's picture
wvwvwy
Activity Score 156

if they are not overweight, they will looks like real basketball player.

hello

Pete R.'s picture
Pete R.
Activity Score 3412

Nice action!

GrumpyArtDirector's picture
GrumpyArtDirector
Activity Score 858

This is so offensive in so many ways I don't even know where to start.

Marcao's picture
Marcao
Activity Score 3029

I'd have to agree.

artbum's picture
artbum
Activity Score 69

The fact that they are clearly and greatly overweight confuses the idea

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