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Check out the Cannes Lions 2008 Grand Prix Press Winning Campaign by DDB, SA.
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Electrolux Washing Machine: Reebok
Get rid of foot odor. Introducting the new Electrolux with shoe wash program.
Advertising Agency: Fischer America Communications Total, Sao Paulo, Brazil
Creative Directors: Jader Rossetto, Flavio Casarotti
Copywriters: Ricardo Big Passos, Gustavo Diehl
Photographer: Lucio Cunha
Via: zero-zed
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Nice ideas, but I can imagine that some suits are nervous about legal complications.
Nice idea.
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The exact same campaign was done a few years ago in Portugal. And it won a few international prizes. They should know that in Brasil.
A little old concept...done before...
OMG!
I did a similar campaign yesterday for Anti Smoking. Same idea, except using cigerettes and messing around with taglines.