Electrolux Washing Machine: Adidas

Electrolux Washing Machine: Adidas

Get rid of foot odor. Introducting the new Electrolux with shoe wash program.

Advertising Agency: Fischer America Communications Total, Sao Paulo, Brazil
Creative Directors: Jader Rossetto, Flavio Casarotti
Copywriters: Ricardo Big Passos, Gustavo Diehl
Photographer: Lucio Cunha
Via: zero-zed

Your rating: None Average: 6.6 (31 votes)

Comments

Submitted by Blessilda Mok on Mon, 2007-09-24 06:44.

Brilliant!

Submitted by Guest (not verified) on Mon, 2007-09-24 06:59.

what is adidas going to say to this?

Submitted by Guest (not verified) on Mon, 2007-09-24 07:01.

Dude Adidas also makes deodorants.

Submitted by Guest (not verified) on Mon, 2007-09-24 15:38.

ah! okay, thanks.
then they would definitely not mind if someone else abuses their logo for a washing machine ad.
wtf?

Submitted by madugongmaria on Mon, 2007-09-24 08:42.

the ad as a complete package is brilliant. but if viewed one by one... hmm...

Submitted by Kateter on Mon, 2007-09-24 08:52.

cheese and foot odor? am I missing something here?

Submitted by andrej dwin on Mon, 2007-09-24 09:01.

nice.

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

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Submitted by LeeHarvey on Mon, 2007-09-24 09:24.

Like it a lot!

Submitted by ccsman04 on Mon, 2007-09-24 09:57.

Some people's feet (like my cousin) smell like cheese or worse after they have warn them all day. Love the A.D. and what a brilliant idea. I can smell the awards from here.

Submitted by Spanky on Mon, 2007-09-24 11:05.

nice. but they might run into some issues with copyright infringement if these are real.

Submitted by Guest (not verified) on Mon, 2007-09-24 11:47.

It might get some prizes, if the jury has a short memory. The exact same campaign was done a fcouple of years ago in Portugal. And it won a few international prizes. They should know that in Brasil.

Submitted by 达芬奇 on Mon, 2007-09-24 12:43.

不错啊

Submitted by Renan on Mon, 2007-09-24 13:19.

Its a ghost ad, fo sue. But its nice too.

www.renancorrea.carbonmade.com

Submitted by ner (not verified) on Mon, 2007-09-24 20:05.

what a cheesy ad... get it? cheesy?

Submitted by Guest (not verified) on Thu, 2007-09-27 07:28.

i didn't get it. you mean like... cheesy? huh? hum?

Submitted by dalbir on Mon, 2007-09-24 20:32.

The one above has been done quite a few times.

I found these ads more punchy: http://adofdamonth.com/ads/show/1648

Dalbir
www.AdOfDaMonth.com

Submitted by Ainadaliel on Tue, 2007-09-25 02:09.

Since when did cheddar cheese smell like feet?

Submitted by Rog on Tue, 2007-09-25 02:33.

This will backfire. Remember that adidas cheese ad?

>>>> That's not an ad. THIS is an ad.

Submitted by DA_COPY (not verified) on Tue, 2007-09-25 03:50.

I have a friend with cheese smelling feet. Freacking good work!

Submitted by crispy bamby on Tue, 2007-09-25 10:21.

i don't know. it's too far fetched for me.

Submitted by da noodle on Tue, 2007-09-25 10:41.

adidas stinks ??????

( i'm not sure that they give their OK for this ... another ghost ad ...)

------------
cup the noodle

Submitted by monchebeat on Tue, 2007-09-25 11:50.

jajajaa good concept, good ejecution NIce JOb!

Submitted by mellowmarketer on Tue, 2007-09-25 20:35.

bout time som1 made washing machines with 'shoe washing' option! never know what to do with those damn dirty shoes!

Good ad i like it. same thought crossed my mind. Getting sued by 3 large companies wont be fun.

Submitted by pscs on Mon, 2008-04-21 08:05.

"Get rid of foot odor. Introducting the new Electrolux with shoe wash program."

should be:

"Get rid of foot odour. Introducing the new Electrolux with shoe wash programme."

I don't know if "introducting" is even a word in American English.

and lastly, I don't know if cheese smells like foot odour.