Electrolux Facile High Pressure Washer: Amazon

Facile. The new high pressure washer from Electrolux.
Water savings up to 80%.
More care for the planet, only if you use it to put out fire in the Amazon.

Advertising Agency: Heads Propaganda, Curitiba, Brazil
Copywriter: Marco Pupo
Art Director: Ricardo Madeira Peroza
Illustrator: Joe Bennett

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8 comments

everartz's picture
everartz
7589 pencils

10/10

| Everartz |

HappyHour's picture
HappyHour
2386 pencils

Clunky copy, strange direction for a pressure washer...not working for me.

luispiter's picture
luispiter
2756 pencils

its bad

Cutarica's picture
Cutarica
3342 pencils

The benefit definitely isn't putting out fires in Amazon. Sorry, no.
But hey, nice execution.

Gearbox's picture
Gearbox
120 pencils

I saw this in Luerzers, and I have no idea how it got there.

The copy doesn't make sense. "It uses less water, so it only helps the Earth if you're putting out fires..."? What?

manumartin5's picture
manumartin5
1202 pencils

i don't feel it is impressive in anyway.

TiltedChairCreative's picture
TiltedChairCreative
513 pencils

What is "Facle"? And just what in general?

the_lizard_king's picture
the_lizard_king
1255 pencils

Nice!

And then GOD said...
Let there be creativity!!!

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