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Amazon

Agency Network: 
Published/Aired: 
January 2011
Description: 

Print advertisment created by Heads Propaganda, Brazil for Electrolux, within the category: Electronics, Technology.

Facile. The new high pressure washer from Electrolux.
Water savings up to 80%.
More care for the planet, only if you use it to put out fire in the Amazon.

Advertising Agency: Heads Propaganda, Curitiba, Brazil
Copywriter: Marco Pupo
Art Director: Ricardo Madeira Peroza
Illustrator: Joe Bennett

Comments (8)

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everartz's picture
everartz
Activity Score 7615

10/10

| everartz |

HappyHour's picture
HappyHour
Activity Score 2381

Clunky copy, strange direction for a pressure washer...not working for me.

luispiter's picture
luispiter
Activity Score 2756

its bad

Cutarica's picture
Cutarica
Activity Score 3451

The benefit definitely isn't putting out fires in Amazon. Sorry, no.
But hey, nice execution.

Gearbox's picture
Gearbox
Activity Score 116

I saw this in Luerzers, and I have no idea how it got there.

The copy doesn't make sense. "It uses less water, so it only helps the Earth if you're putting out fires..."? What?

manumartin5's picture
manumartin5
Activity Score 1196

i don't feel it is impressive in anyway.

TiltedChairCreative's picture
TiltedChairCreative
Activity Score 513

What is "Facle"? And just what in general?

the_lizard_king's picture
the_lizard_king
Activity Score 1257

Nice!

And then GOD said...
Let there be creativity!!!

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