Electra Chef: Haunted homes, Eggplant

Electra Chef
For odor haunted homes

Advertising Agency: Adler Chomsky Grey, Tel Aviv, Israel
Executive Creative Director: Tal Riven
Creative Director: Ida Markovits
Copywriter: Uri Shoham
Art Director: Shirley Bahar
Account Manager: Dani Brande
Account Executive: Galya Ratson
Account Supervisor: Sarit Sternhell
Published: December 2011

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14 comments

kleenex's picture
kleenex
29972 pencils

hahahahahaa love them all.

pierrelastname's picture
pierrelastname
2869 pencils

Done by Almap BBDO for Bayer, and published in Archive.

Tom Megginson's picture
Tom Megginson
524 pencils

Eggplant has a smell? That's news to me.

ivan's picture
ivan

Maybe when rotten? =)

Ivan Raszl, admin of AotW

Hadrons's picture
Hadrons
5743 pencils

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Tom Megginson's picture
Tom Megginson
524 pencils

I assumed as much. (I'm a big baba ghanoush fan, myself.)

But I still think this execution is the weakest of the series. The smell of garlic in any form, I can "visualize" (in the smell sense). Same with cooked (esp. fried) meat.

But the eggplant is an ingredient that has no strong smell or taste on its own. It's used in cooking mostly for texture.

Hadrons's picture
Hadrons
5743 pencils

You never roasted it on your stove top.... Obviously :-))

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
403 pencils

satanplant))) good concept! like it!

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

like. Very nice ad

Roger Keynes's picture
Roger Keynes
5498 pencils

Sorry.

Will Think for Salary

somecopywriter's picture
somecopywriter
1106 pencils

Great idea, should've used something smellier than eggplant, steak & pumpkin (why pumpkin?) though. Pilchards, spilled milk(excuse the cliche) or old fruit, maybe?

tirthomitro's picture
tirthomitro
2760 pencils

sucks... literally

they showed me a picture & i laughed
dignity has never been photographed

Abhishek Parikh's picture
Abhishek Parikh
568 pencils

Good thought. I liked it.

Michaelsmagic's picture
Michaelsmagic
261 pencils

love the all 3

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