El Tiempo Newspaper Classified Ads: Magnet

Publish a classified ad and get many offers in return.

Advertising Agency: Sancho BBDO, Colombia
Creative Directors: Giovanni Martínez, Hugo Corredor
Group Directors: Miguel Rojas, Nicolás Nieto
Graphic Design: Andrés Montes
Copywriter: Juan Felipe Rodríguez
Photographer: Alfonso Torres
Published: June 2008

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14 comments

NatalieM's picture
NatalieM
1687 pencils

Could use a lot more people to show how powerful the ad/magnet is.

jorhrambo1976's picture
jorhrambo1976
13 pencils

great idea. since the economist in 2002 i don't see great ads of classified ad. Good.

robottttrockkkk's picture
robottttrockkkk
814 pencils
cullers's picture
cullers
332 pencils

Abiding by the rules.

Done. Ad was for Real media saw it in:
Mark Gobe's book "Emotional Branding"
Page xxiv of the introduction.

Gobe is using the ad as an example of the mentality that advertisers should NOT have in relation to consumers and claims that his book is trying to counteract this sort of thinking.

He includes two other executions, lightbulb with consumers as moths and fishhook with consumers as fish.

entropiamonamour's picture
entropiamonamour
65 pencils

Boring.

calderon's picture
calderon
22 pencils

Ojala cannes se deje seducir por Colombia. Muy Buen trabajo. Menos la siguiente. Se salio del layout propuesto.

chunkylover's picture
chunkylover
51 pencils

Cannes??? yeah right

or

Cannes??? si claro

calderon's picture
calderon
22 pencils

Mala leche

or

Bad milk

mauroxxx's picture
mauroxxx
539 pencils

clean simple message, easy to understand, and is not boring, the image have impact, good job

StuartLittle's picture
StuartLittle
468 pencils

www.sanchobbdo.com.co
Cool Web Site

reactor's picture
reactor
294 pencils

'OUR CLASSIFIED ADS PULL RESULTS' would have been a better line. Copy just doesn't work.

Reactor

-DaMontana-'s picture
-DaMontana-
118 pencils

This is a Colombian ad, in the translation to english lost a bit of power, but it keeps the idea

All ears's picture
All ears
233 pencils

Ah..............................no!

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