El Tiempo Newspaper Classified Ads: Magnet
Publish a classified ad and get many offers in return.
Advertising Agency: Sancho BBDO, Colombia
Creative Directors: Giovanni Martínez, Hugo Corredor
Group Directors: Miguel Rojas, Nicolás Nieto
Graphic Design: Andrés Montes
Copywriter: Juan Felipe Rodríguez
Photographer: Alfonso Torres
Published: June 2008
Comments
Could use a lot more people to show how powerful the ad/magnet is.
-Natalie
http://www.nataliemarion.com
great idea. since the economist in 2002 i don't see great ads of classified ad. Good.
jajajajajaja.
[ http://eltubedeyou.blogspot.com ]
Abiding by the rules.
Done. Ad was for Real media saw it in:
Mark Gobe's book "Emotional Branding"
Page xxiv of the introduction.
Gobe is using the ad as an example of the mentality that advertisers should NOT have in relation to consumers and claims that his book is trying to counteract this sort of thinking.
He includes two other executions, lightbulb with consumers as moths and fishhook with consumers as fish.
Boring.
Ojala cannes se deje seducir por Colombia. Muy Buen trabajo. Menos la siguiente. Se salio del layout propuesto.
Cannes??? yeah right
or
Cannes??? si claro
one day... for now just work for it
Mala leche
or
Bad milk
clean simple message, easy to understand, and is not boring, the image have impact, good job
Done to death.The magnet....Jesus!Do you people comment positively on your own work?
It's a dirty job but somebody's got to do it.
www.sanchobbdo.com.co
Cool Web Site
'OUR CLASSIFIED ADS PULL RESULTS' would have been a better line. Copy just doesn't work.
Reactor
This is a Colombian ad, in the translation to english lost a bit of power, but it keeps the idea
http://www.flickr.com/photos/damontana/
Ah..............................no!
Nice idea,
SALVA.
www.juansalvarredy.com
http://thelift.tv/spain
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