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Magnet

Agency: 
Published/Aired: 
June 2008
Description: 

Publish a classified ad and get many offers in return.

Advertising Agency: Sancho BBDO, Colombia
Creative Directors: Giovanni Martínez, Hugo Corredor
Group Directors: Miguel Rojas, Nicolás Nieto
Graphic Design: Andrés Montes
Copywriter: Juan Felipe Rodríguez
Photographer: Alfonso Torres

Comments (14)

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Highest Rated

salvarredy's picture
salvarredy
Activity Score 354

Nice idea,

NatalieM's picture
NatalieM
Activity Score 1685

Could use a lot more people to show how powerful the ad/magnet is.

jorhrambo1976's picture
jorhrambo1976
Activity Score 13

great idea. since the economist in 2002 i don't see great ads of classified ad. Good.

robottttrockkkk's picture
robottttrockkkk
Activity Score 814
cullers's picture
cullers
Activity Score 332

Abiding by the rules.

Done. Ad was for Real media saw it in:
Mark Gobe's book "Emotional Branding"
Page xxiv of the introduction.

Gobe is using the ad as an example of the mentality that advertisers should NOT have in relation to consumers and claims that his book is trying to counteract this sort of thinking.

He includes two other executions, lightbulb with consumers as moths and fishhook with consumers as fish.

entropiamonamour's picture
entropiamonamour
Activity Score 65

Boring.

calderon's picture
calderon
Activity Score 22

Ojala cannes se deje seducir por Colombia. Muy Buen trabajo. Menos la siguiente. Se salio del layout propuesto.

chunkylover's picture
chunkylover
Activity Score 51

Cannes??? yeah right

or

Cannes??? si claro

calderon's picture
calderon
Activity Score 22

Mala leche

or

Bad milk

mauroxxx's picture
mauroxxx
Activity Score 539

clean simple message, easy to understand, and is not boring, the image have impact, good job

StuartLittle's picture
StuartLittle
Activity Score 468

www.sanchobbdo.com.co
Cool Web Site

reactor's picture
reactor
Activity Score 294

'OUR CLASSIFIED ADS PULL RESULTS' would have been a better line. Copy just doesn't work.

Reactor

-DaMontana-'s picture
-DaMontana-
Activity Score 118

This is a Colombian ad, in the translation to english lost a bit of power, but it keeps the idea

All ears's picture
All ears
Activity Score 233

Ah..............................no!

salvarredy's picture
salvarredy
Activity Score 354

Nice idea,

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