El Tala Plants & Flowers: Lime

With 100% lime juice!
It's always good to have a plant

Advertising Agency: Publicis Buenos Aires, Argentina
Executive Creative Directors: Diego Sanchez, Diego Livachoff
Art Director: Manuel Benegas Lynch
Copywriter: Miguel Dianda
Photographer: Orange Fotografía
Published: March 2010

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5 comments

louis_vanness's picture
louis_vanness
6 pencils

I don't see a really breakthrough in this ads !

pepsiice's picture
pepsiice
253 pencils

didn't quite get it at first =') could haven't done better with art direction and copy for idea to be more impactful

imagineit's picture
imagineit
552 pencils

Um ok - there is no idea behind any of these. Let's put a label on a plant - very strait forward. Moving on!

akrokdesign's picture
akrokdesign
50 pencils

i'm sorry but are you stupid or what? they obvious selling plants, which is always good to have.

akrokdesign's picture
akrokdesign
50 pencils

the idea is to high-light the product.

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