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Lime

Agency: 
Published/Aired: 
March 2010
11999
Description: 

Print advertisment created by Publicis, Argentina for El Tala, within the category: House, Garden.

With 100% lime juice!
It's always good to have a plant

Advertising Agency: Publicis Buenos Aires, Argentina
Executive Creative Directors: Diego Sanchez, Diego Livachoff
Art Director: Manuel Benegas Lynch
Copywriter: Miguel Dianda
Photographer: Orange Fotografía

Comments (5)

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louis_vanness's picture
louis_vanness
Activity Score 6

I don't see a really breakthrough in this ads !

pepsiice's picture
pepsiice
Activity Score 253

didn't quite get it at first =') could haven't done better with art direction and copy for idea to be more impactful

imagineit's picture
imagineit
Activity Score 550

Um ok - there is no idea behind any of these. Let's put a label on a plant - very strait forward. Moving on!

akrokdesign's picture
akrokdesign
Activity Score 50

i'm sorry but are you stupid or what? they obvious selling plants, which is always good to have.

akrokdesign's picture
akrokdesign
Activity Score 50

the idea is to high-light the product.

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