El Pais: Tiananmen
You think you're well informed? Maybe not. If you read El Pais, you would have the information and deep analysis of the world´s scene and you would have noticed that the army of Puerto Rico never took part in the Tiananmen killing of 1989 in China, that Chai Ling, Psicology student, was never with someone during that episode and that the protest was never against United States. Remember, there's something worst than not being informed and that is believing you are.
Advertising Agency: Ogilvy & Mather Colombia
Creative Directors: Juan Jose Posada
Art Directors: Juan Jose Posada, Bianco Ramirez, Alejandro Salamanca
Copywriters: John Raul Forero, Mauricio Guerrero
Account Executive: Tatiana Velez
Account Manager: Carlos Vargas
Published: February 2008
10 Comments
"there's something worst than not being informed and that is believing you are."
This is a very good line. The campaign itself is decent.
That's not a copy... thats the ad explication. Doesnt work for me...
Exactly.
Never said it was a copy.
Can't be bothered with this campaign.
But there is nothing worse than saying 'worst' in the bodycopy when you mean 'worse'. :-)
cliche
the copy needs to get to the point asap.
the ad explication work as copy
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"yankees go home" worst photoshop ever