El Pais: Tiananmen

You think you're well informed? Maybe not. If you read El Pais, you would have the information and deep analysis of the world´s scene and you would have noticed that the army of Puerto Rico never took part in the Tiananmen killing of 1989 in China, that Chai Ling, Psicology student, was never with someone during that episode and that the protest was never against United States. Remember, there's something worst than not being informed and that is believing you are.

Advertising Agency: Ogilvy & Mather Colombia
Creative Directors: Juan Jose Posada
Art Directors: Juan Jose Posada, Bianco Ramirez, Alejandro Salamanca
Copywriters: John Raul Forero, Mauricio Guerrero
Account Executive: Tatiana Velez
Account Manager: Carlos Vargas
Published: February 2008

10 comments

ricklongo's picture
ricklongo
1244 pencils

"there's something worst than not being informed and that is believing you are."

This is a very good line. The campaign itself is decent.

control C's picture
control C
108 pencils

That's not a copy... thats the ad explication. Doesnt work for me...

muxa's picture
muxa
602 pencils

Exactly.

ricklongo's picture
ricklongo
1244 pencils

Never said it was a copy.

but_why's picture
but_why
280 pencils

Can't be bothered with this campaign.

Edsard's picture
Edsard
156 pencils

But there is nothing worse than saying 'worst' in the bodycopy when you mean 'worse'. :-)

Zeus's picture
Zeus
912 pencils

cliche

thirty6chambers's picture
thirty6chambers
1464 pencils

the copy needs to get to the point asap.

sonucoues2002's picture
sonucoues2002
804 pencils

the ad explication work as copy

RATE MY WORK
http://adsoftheworld.com/forum/dungeon/dhl_santa

lasirenita's picture
lasirenita
42 pencils

"yankees go home" worst photoshop ever

Log in or register to post comments