El País Newspaper Health & Beauty: Sedentary

Sedentary Lifestyle: A Solvable Problem

Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Chief Creative Officer: Gabriel Román
Creative Directors: Fernando De Clemente, Sebastián Mir
Art Directors: Agustín Acosta, Pelayo Soria
Copywriters: Jorge González, Gonzalo López Baliñas, Diego Román, Mateo Vidal
Account Director: Patricia Román
Photographer: Dominó
Published: February 2011

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10 comments

nicklaswoln's picture
nicklaswoln
18 pencils

this is my favorite one.

nathalie d's picture
nathalie d
31 pencils

It's wonderful, also very inspired from this: http://adsoftheworld.com/media/print/harvey_nichols_womenswear

zaphirempire's picture
zaphirempire
9 pencils

i agree that this is a wonderful idea, but in my humble opinion is a different idea. the only thing in common is the "lifestyle thing"
anyway, this execution is superior, smarter and inspiring

atb2005's picture
atb2005
13567 pencils

Completely different.

Prof's picture
Prof
1453 pencils

yup pretty good

Quite really.

Adcritic10-10's picture
Adcritic10-10
124 pencils

Cool.

jackblack's picture
jackblack
2230 pencils

Shouldn't he have a large waist and big tummy?

ernesto p's picture
ernesto p
76 pencils

ojalá hubiera un desachate por mes!!

gonniethegon's picture
gonniethegon
102 pencils

ojalá :-)

wildbore's picture
wildbore
749 pencils

New & Cool

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