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Cannon

Agency: 
Published/Aired: 
April 2010
Description: 

CHESS COURSE
Following the Lincoln Maiztegui Casas column turns you into an unbeatable opponent.

Advertising Agency: Euro RSCG Gurisa, Montevideo, Uruguay
Creative Director: Marcelo Waintraub
Art Director: Guillermo Larrosa
Copywriters: Gastón Rosa, Andrea Charpantier
Illustrator: Guillermo Larrosa

Comments (3)

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Highest Rated

manumartin5's picture
manumartin5
Activity Score 1196

its different.. and it will definitely catch viewers attention..!!!

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Hummm...I'm not sure if I get this...

Billoughsby's picture
Billoughsby
Activity Score 5138

Hint: How to outmatch your opponent -- read our column

The oddness of these images is what appeals to me. They exhibit the naivete and literal thinking of a child. If this was a big production with CGI and photography, that might not gain it anything. But I think it works beautifully here.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

manumartin5's picture
manumartin5
Activity Score 1196

its different.. and it will definitely catch viewers attention..!!!

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