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11 comments

certaintly's picture
certaintly
4060 pencils

for some reason this visual gives me hard deja-vu

anyway, it works but it´s pretty bland

morse's picture
morse
15659 pencils

I don't get this campaign. Anyone cares to explain?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

certaintly's picture
certaintly
4060 pencils

this newspaper doesnt distort the truth/reality.

or more literally: what you see is what you get.

it's a simple, concise way of giving that message, but the concept itself is just boring and frankly overused in this category

Marceleza's picture
Marceleza
23 pencils

Thats Messi, he comes with the ball, score 3 goals and boom!!! Newspaper cover page!!!

certaintly's picture
certaintly
4060 pencils

hopefully tomorrow he can score 4!

Gandalfthecat's picture
Gandalfthecat
185 pencils

I deeply applaud the ambition and intelligence of the creative, but I think it takes JUST a bit too long to reach the "I get it moment".

Andrej Troha's picture
Andrej Troha
613 pencils

It's not the eye that distorts the images. It's the brain. OK? It's simple elementary school biology. Speaking about elementary school: http://www.cyh.com/HealthTopics/Library/eyewk-2a.gif

Kazu Sato's picture
Kazu Sato
107 pencils

People wouldn't get it in the snap.

kleenex's picture
kleenex
26920 pencils

I don't think ti works.

jackblack's picture
jackblack
2261 pencils

Do your eyes normally distort things? or is it the verbal explanation of a scenario? Not working for me I'm afraid.

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